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MotionPoint, Website Translation and Localization Service Provider, to Discuss the Future of Reaching International Audiences Online
COCONUT CREEK, Fla. – November 15, 2011 – MotionPoint Corporation, the worldwide leader in website translation and globalization services, today announced it will join top executives from Delta Air Lines, Amtrak, and Wyndham Hotel Group in a discussion about the future of reaching international audiences online during The PhoCusWright Conference, which takes place from November 15 to November 17, in Hollywood, Fla. Chuck Whiteman, senior vice president of client services with MotionPoint, whose clients include many Fortune 500 companies and leading global brands, will facilitate the workshop titled, “Planes, Trains & Hotels – International Online Marketing Lessons Learned,” from 11:30 a.m. to 12:15 p.m. Wednesday, November 16, in the Atlantic Ballroom 2 at The Westin Diplomat Resort & Spa, 3555 South Ocean Drive, Hollywood, FL 33019.
The presentation will include insights from Bob Kupbens, vice president of eCommerce with Delta Air Lines; Allen Sebrell, director of eCommerce, Business Programs and Vendor Partnerships with Amtrak; and Gareth Gaston, senior vice president of Global eCommerce with Wyndham Hotel Group. They will share international online marketing lessons learned, offer specific insights into why they chose to target new markets using their websites, and provide advice for companies looking to reach international audiences online.
“Travelers not only cross geographic borders, but also language and cultural borders, making it critical for travel providers to serve their customers with dynamic websites and booking engines in-language and in a culturally relevant manner,” Whiteman said. “We are honored to be a part of the conference, and we look forward to discussing how MotionPoint's advanced solutions are enabling travel companies to compete successfully in the global travel marketplace, drive incremental bookings, and increase conversions."
The conference draws travel industry leaders from around the world who make travel innovations happen, including top executives from the largest travel, tourism and hospitality companies, along with visionary thinkers and innovators.
MotionPoint Corporation’s patented technologies make it easier for companies to penetrate new markets domestically and internationally. MotionPoint translates and localizes client websites, drives traffic to those sites and optimizes user experiences in every target market. Its solution delivers the business impact, scalability and quality that propel world-class brands. For more information, visit www.motionpoint.com.