Online price shopping grows 34% in Japan

Japanese consumers’ growing preference for cheaper goods has led to an increase in using the Internet to compare prices.  The number of visitors to a price-comparison web site operated by Kakaku.com Inc. rose 34% percent last month from a year earlier.

Japanese consumers’ increase in price consciousness and willingness to shop online may be just what foreign retailers need to penetrate what was once an elusive market.

Follow this link to read BusinessWeek’s article on Japanese consumers.