Sell to the 70% of the world that can't use your English-only website

For years, eCommerce was a fringe revenue stream for many companies. Now, sales on the Web are a mission-critical element not just for online-only, but for multi-channel retailers as well.

While you’ve got their attention, the demands placed on you and your team are greater than ever. You’re juggling resources and budgets as you spearhead usability improvements, manage your team, investigate new web technologies and enhance your capabilities and infrastructure. Perhaps most important, you’re trying to understand the ever-evolving expectations of your online and multi-channel customers so that you can keep them coming back.

One such way to create customer loyalty is to provide a shopping experience for consumers whose primary language isn’t English. Studies suggest that these markets – particularly the U.S. Hispanic market, which now spends nearly $1 trillion each year – want to shop in their native language. Delivering an “in-language” experience can bring new consumers to your site and increase revenue.

What’s more, many eCommerce VPs view serving a multi-lingual domestic audience as the first step toward building an online platform from which to serve a much larger world market.

Strategic Rationale

If your website doesn’t offer a language-specific shopping experience, it’s not connecting with over 70% of the world’s online consumers. These potential customers speak a native language other than English. By delivering your site’s shopping experience in their language and currency, you can tap into all of the worldwide web’s potential, and your company will engage new revenue streams.

Smart eCommerce companies are diversifying and growing by embracing multi-lingual domestic and international markets online.

Operational Rationale

MotionPoint helps merchants expand domestically and internationally by eliminating many of the challenges associated with multi-lingual content and cross-border trade. MotionPoint’s Global eCommerce Platform makes the process of adding language, currency conversion, and international fulfillment to your eCommerce site easy.

ROI Rationale

By eliminating about 75% of the work required to launch and maintain a multi-lingual website, MotionPoint’s solution offers the highest possible ROI on a multi-lingual website project.

In addition to online sales, consider the multi-channel impact of a multi-lingual website. Research shows that for every dollar of revenue generated online, another $4 is transacted in-store as a direct result of online research. Additionally, by serving consumers in their native languages, merchants significantly benefit from long-term loyalty and brand affinity.