Control your brand in multiple languages ... at a fraction of the cost

You’re part analyst, part creative thinker. But the world isn’t making your job any easier.  Customers crave personalized relationships with their brands, and their tolerance for “being marketed to” is plummeting. Further, marketing budgets are shrinking, and now more than ever, your department must defend its efforts and combat ROI objections from skeptical colleagues.

But within every challenge lies opportunity.

Strategic Rationale

Conventional wisdom contends that it’s more profitable to sell more to existing customers than to conquer new ones.  In the short-run, this is almost always true.  However, to maintain revenue growth and ensure long-term profitability, it is usually imperative to find and penetrate new markets.

MotionPoint allows you to do both.  By translating your website, you embrace a group of your current customers that are underserved by you today.  In the U.S., for instance, 15% of the population speaks Spanish at home.  Undoubtedly, some of these people are served by companies that don’t “speak” their language.  While it may be possible to justify translating your website to better serve these current customers, the real strategic prize is winning those you don’t currently serve by finding and penetrating new, fast-growing and underserved customer segments.

Operational Rationale

Global marketers understand the challenges of maintaining a brand identity across multiple markets. It is often a complicated, painful process for content creators across the globe to craft consistent messaging. This complexity grows exponentially as brands attempt to tailor content for local markets.

MotionPoint’s website translation solution makes it possible to centrally manage your branding, while deploying localization where it makes sense.  It’s a streamlined, efficient, process that simply re-uses the large percentage of web content that applies universally – freeing you to focus on more important things.  And with zero IT development requirements, your team will remain nimble and free to focus on your message, rather than on your systems.

ROI Rationale

MotionPoint is the world leader in website translation and no other website translation company provides a more cost-effective solution. Download the Forrester Research case study on Delta Air Lines that supports this.