Why translate your website into Spanish?

• Approximately 400 million people speak Spanish as a native language, making it the world’s third most-spoken language.

• On the Internet it is the third most commonly used language. 

Hispanics are the fastest growing consumer segment in North America, with their buying power reaching $1 trillion.  Currently, Hispanics account for 15% of the total U.S. population, and according to the U.S. Census Bureau over 77% – 30 million Americans – speak Spanish in their homes.  The U.S. Census projects that Hispanics will account for over 24% of the population by 2050.  The online Hispanic market opportunity will continue to grow as this group’s population and Internet adoption continues to increase rapidly.  Research shows that 53% of online U.S. Hispanics prefer to view websites in Spanish. (Forrester Research, April 2007)