Consumer Products

One of the greatest challenges consumer products sites face is maintaining brand consistency while delivering localized messaging to different markets.  In an effort to respond to local markets, consumer products companies often outsource localization responsibilities to offices around the world.  While this is an effective way to distribute the workload, local offices often end up controlling not just the local messaging, but the overall brand as well.  This can lead to unintentional inconsistencies from market to market, and can undermine the brand's image and impact.

MotionPoint helps consumer products organizations maintain control of their global brands, while giving local offices the ability to localize when necessary.