Rapid changes to your site (such as products and promotions) make site synchronization across multiple languages impossible.

Solution:

There is never a risk of displaying outdated information on the translated site. MotionPoint’s proprietary service automatically detects changes to your English site, and queues them for expedient translation. This translated content is often live in less than a day.

Using legacy methods, accurately and rapidly translating large amounts of website content (from accurate product information to the unique “voice” of your brand), into multiple languages is problematic, if not impossible.

Solution:

- MotionPoint’s translation team learns your business and supports your alternate language site every day.
 
- This team of translators, proofers, and editors works from your live website – translating for both meaning and visual layout.

The work required to create and maintain a multi-lingual technical architecture is costly and makes managing the evolution of your technical infrastructure difficult.  

Solution:

MotionPoint's solution is infrastructure independent.  This dramatically reduces both your upfront and ongoing costs.

Due to the costs and complexities of supporting the complete user experience in other languages using the legacy or in-house approaches, online retailers often conclude that the opportunity doesn’t justify the investment.

Solution:

- By eliminating all of the IT work, MotionPoint’s approach truly transforms the economics of translating your site.

- You can serve new customers with a complete experience in the language they prefer.

Serving new customers must never come at the expense of website security and regulatory compliance.

Solution:

All security measures you require (such as SSL, SAS70, PCI, etc) are maintained by MotionPoint’s innovative technology. 

Lacking confidence in their ability to drive quality website traffic in another language, many eCommerce companies conclude that it is too risky to try.

Solution:

- MotionPoint clients benefit from our ability to optimize translated sites for alternate language search.  

- MotionPoint clients have access to our industry experience, best practices library, and business forums designed to educate your company on ways to engage your multi-lingual markets.

Targeting specific geographic regions with promotions and information is often key to effectively engaging new customers.  These markets require geo-specific, customized content.  Creating and deploying such content is difficult using legacy approaches.

Solution:

MotionPoint’s technology makes it easy to customize as much of the user experience as required without having to recreate the content that is shared across markets.

Supporting multiple currencies and payment types adds cost and complexity to an eCommerce site's infrastructure.  Increased exposure, fulfillment and returns logistics, tariffs & duties all add significantly to this overhead.

Solution:

MotionPoint clients are able to serve an international marketplace in-language, in-currency and in-country without requiring clients to invest in infrastructure.

The complexities of building alternate language websites in-house generally dictate a long and uncertain implementation timeframe.

Solution:

MotionPoint delivers alternate language sites for a fixed price on a fixed date – in less than 90 days.

Modern eCommerce websites are composed of much more than words on a page.  Images, css, JavaScript, AJAX, alt tags, third party content, analytics, Flash, PDF and many other technologies contain content that must be translated to support a complete user experience.

Legacy website translation methods cannot accommodate this content or technologies.

Solution:

MotionPoint supports all current technologies and is constantly enhancing its technology to support the evolution of leading ecommerce infrastructures around the world.

Periodic website redesigns creates a lot of manual retranslation work.  Graphics are updated.  Designs "break."

Solution:

MotionPoint’s solution populates previously translated content wherever it appears on your website automatically, and without cost to you.