Perhaps more than any other industry, the service industry is committed to absolute customer service. Organizations as varied as law firms, utilities, energy, and childcare companies are constantly inventing new ways to improve their services and reach new customers in cost effective ways.
MotionPoint helps organizations in the service industries overcome this challenge and makes it easy to add languages to their websites.
The work required to create and maintain a multi-lingual technical architecture is costly and makes managing the evolution of your website infrastructure difficult.
Solution:
MotionPoint's solution is infrastructure independent. This dramatically reduces both your upfront and ongoing costs.
Lacking confidence in their ability to drive quality website traffic in another language, many companies conclude that it is too risky to attempt.
Solution:
- MotionPoint clients benefit from our ability to optimize the site for alternate language search.
- MotionPoint clients have access to our industry experience, best practices library, and business forums designed to educate your company on ways to engage your multi-lingual markets.
Frequent changes to your site (such as services and promotions) make site synchronization across multiple languages impossible.
Solution:
There is never a risk of displaying outdated information on the translated site. MotionPoint's proprietary service automatically detects changes to your English site, and queues them for expedient translation. This translated content is often live in less than a day.
The complexities of building alternate language websites in-house generally dictate a long and uncertain implementation timeframe.
Solution:
MotionPoint delivers alternate language sites for a fixed price on a fixed date – in less than 90 days.
Modern websites are composed of much more than words on a page. Images, CSS, JavaScript, AJAX, alt tags, third party content, analytics, Flash, PDF and many other technologies contain content that must be translated to support a complete user experience.
Legacy website translation methods cannot accommodate this content or technologies.
Solution:
MotionPoint supports all current technologies and is constantly enhancing its service to support the evolution of leading infrastructures around the world.
Using legacy methods, accurately and rapidly translating large amounts of website content (from accurate service information to the unique "voice" of your brand), into multiple languages is problematic, if not impossible.
Solution:
- MotionPoint's translation team learns your business and supports your alternate language site every day.
- This team of translators, proofers, and editors works from your live website – translating for both meaning and visual layout.
Periodic website redesigns creates a lot of manual retranslation work. Graphics are updated. Designs "break."
Solution:
MotionPoint’s solution populates previously translated content wherever it appears on your website automatically, and without cost to you.
