It's The Language...

October 23, 2006

Hispanics living in the U.S. are hungry for Spanish-language information online. They want to conduct research on the web, investigate product information online, make online purchases, balance their checkbooks via Internet banking, and much more. And they want to do it in their language of choice.

There's just one snag: Most websites don't "speak" Spanish.

That's a problem for Hispanics. But it's an even larger problem for companies that want Hispanics' business, but offer English-only websites. According to recent data from independent marketing research firm Clientize, it's clear that Hispanics will take their money, interest and loyalty to organizations that have Spanish-enabled websites.

Survey results indicate that more than 75 percent of Hispanics would feel valued as a customer if a company's website were available in Spanish. Perhaps more significantly, 76 percent of respondents said they would visit the Spanish-language version of the site more frequently than the English version. How does that impact the bottom line? Seventy-two percent said they would purchase products or services from the Spanish site.

The value of having such a site can be tremendous -- especially considering that the purchasing power of Hispanics will exceed $1 trillion by the year 2010, and that the Hispanic community is the fastest-growing demographic segment of the U.S. population. What's the key to your organization earning its share of this interest and revenue? Getting the language right.

"The greatest thread in the Hispanic culture is its language," said Ramon Rodriguez, Chief Operating Officer of the U.S. Hispanic Chamber of Commerce, to the media recently. And he's right. Spanish speakers may hail from different regions of the world ... but for those living in America, it's the Spanish language that unites them as a demographic.

Fortunately, your organization doesn't need to spend time and money creating a completely different "Spanish-centric" site -- a site with different colors, design and content. Overwhelmingly, Hispanics living in America don't want that. In fact, research indicates that Hispanics crave an identical user experience to your English site ... but in Spanish. They want the very same high-quality look, feel and content; they don't want a diluted version with limited features, functionality or product offerings.

When your organization chooses to create a Spanish version of its English site -- and examining the facts, it's clearly a matter of when, not if -- it will need to enlist a smart, risk-free, nimble solution provider that knows the intricacies of web technology ... and that literally speaks the language.

MotionPoint, with its TransMotion™ website translation technology & service, is that solution. Using its groundbreaking proprietary technology, MotionPoint replicates the content, look and experience of your organization's English site -- while entirely bypassing the time-consuming and extremely costly "under the hood" changes required by other translation alternatives.

With TransMotion, the end result is exactly what Spanish speakers are hungry for: An identical user experience in Spanish.

Unlike other methods, TransMotion delivers a fully Spanish-enabled website quickly, simply and affordably. MotionPoint's team has already produced Spanish websites for many companies, with outstanding results. Contact MotionPoint today at (877) 554-8333 to learn more about converting your website from English to Spanish.