MotionPoint Grows Sales Force To Meet Escalating Market Demand

January 23, 2008

MotionPoint, the world leader in website translation, doubled its sales force in the fourth quarter of 2007, bringing new levels of expertise to the South Florida company.

This recent recruitment hails from an increased client demand for MotionPoint's breakthrough Website Language Management (WLM) technology. During the past year, MotionPoint has helped three Fortune 100 companies and more than a dozen Fortune 500 corporations connect with new markets in the U.S. and abroad. Thanks in great part to the diligence of the company's sales team, MotionPoint deployed more than 100 multi-lingual websites last year, bringing 90 percent of the world's markets to several of these customers in 90 days. It's clear the need for WLM-powered sites is real, and growing.

The new crop of sales representatives was hired for their years of experience working with e-commerce and cross-channel clients, as well as organizations that have multi-lingual needs. Several of these team members are multi-lingual, and all understand the unique marketing challenges companies currently face in launching a multi-lingual website. These sales representatives are armed with educational information for prospective clients, such as the phenomenon MotionPoint calls "website turnover," best practices for designing (and deploying) multi-lingual sites, and some of the common pitfalls of using legacy methods for website translation.

"Most companies have an employee who understands the need for multi-lingual websites, and wants to champion them for their organization. The job of our sales force is to educate them and help them navigate potential roadblocks -- many of which are internal -- and get them what they need," said Paul McGhee, MotionPoint's Senior Vice President of Sales and Marketing. "These new sales members will continue our high level of sales professionalism and will make MotionPoint's hassle-free Website Language Management service shine."