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Build your case for targeting the $1 trillion U.S. Hispanic market
Hispanic consumers now represent approximately 15% of the U.S. consumer base and are growing rapidly. They are a culturally and linguistically diverse group and are engaged in ways that differ from non-Hispanics. The online Hispanic market opportunity continues to grow as this group’s population and Internet adoption rapidly increases. Research shows that 53% of online Hispanics prefer to view websites in Spanish.
Organizations face a burning question …
"Should we build a Spanish-language website?"
View this webinar to learn how to quantify the Hispanic online opportunity. You will learn:
- How to size your current and addressable Spanish-preferring market
- How to profile your target market
- The steps to begin justifying whether or not to build a Spanish-language website
At the conclusion of the webinar you will have the opportunity to request a copy of the Excel Opportunity Model.
Please complete the registration form below to access the webinar.
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