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B2B Strategy
MotionPoint Webinar: Spanish Website Translation for Financial Institutions
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By: Veronica Pastuch
September 24, 2021
MotionPoint Webinar: Spanish Website Translation for Financial Institutions

Meet Veronica Pastuch, EVP of Translation Operations at MotionPoint and begin attracting the 84% of US Hispanics wanting to learn more about financial matters.

B2B Strategy
Spanish vs. Spanglish: Which Approach Is Best for the U.S. Hispanic B2B Market?
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By: Veronica Pastuch
November 25, 2020
Spanish vs. Spanglish: Which Approach Is Best for the U.S. Hispanic B2B Market?

Should you serve online Hispanic B2B buyers in Spanish? English? Or the linguistic fusion called Spanglish?

B2B Strategy
Standardization vs. Customization: Striking the Right Balance (Part 3)
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By: Dominic Dithurbide
October 28, 2020
Standardization vs. Customization: Striking the Right Balance (Part 3)

Discover how to use a hybrid standardization-customization approach to create an engaging localized UX—while saving money, too.

B2B Strategy
Standardization vs. Customization: Striking the Right Balance (Part 2)
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By: Dominic Dithurbide
October 21, 2020
Standardization vs. Customization: Striking the Right Balance (Part 2)

Learn how to strategically leverage these digital marketing approaches to smartly engage global customers.

B2B Strategy
10 Great Reasons to Translate Your Website
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By: Aaron Hakenson
October 07, 2020
10 Great Reasons to Translate Your Website

Serving global customers online is a great way to sustain company growth … and localized websites are the best way to reach them.

B2B Strategy
The Importance of ‘Digital Experience’ for B2B Companies
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By: Dominic Dithurbide
August 26, 2020
The Importance of ‘Digital Experience’ for B2B Companies

To remain relevant and reach new buyers, B2B sellers must leverage this important marketing strategy.

B2B Strategy
Give Your Regional Marketers Full Control Over Content, In Any Language
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By: Aaron Hakenson
July 08, 2020
Give Your Regional Marketers Full Control Over Content, In Any Language

MotionPoint’s proxy-based translation solution lets hotels, resorts and other hospitality companies customize content for local markets.

B2B Strategy
You’re Not Just Competing for Customers In Global Markets
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By: Jessica Rivera
June 10, 2020
You’re Not Just Competing for Customers In Global Markets

Learn how website translation helps you forge great relationships with potential distributors, partners and employees.

B2B Strategy
Translate Your Website and Omnichannel for a Seamless Global ‘B2B2C’ Experience
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By: Aaron Hakenson
September 11, 2019
Translate Your Website and Omnichannel for a Seamless Global ‘B2B2C’ Experience

Localization is vital for B2B companies leveraging B2C technologies to boost conversions and revenue in global markets.

B2B Strategy
How to Select New Global Markets for Your Business (Part 2)
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By: Dominic Dithurbide
March 13, 2019
How to Select New Global Markets for Your Business (Part 2)

Leveraging these best practices can help you easily and effectively evaluate new markets for expansion.

B2B Strategy
How to Select New Global Markets for Your Business (Part 1)
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By: Dominic Dithurbide
March 06, 2019
How to Select New Global Markets for Your Business (Part 1)

Learn how to identify potential opportunities for your brand’s global growth.

B2B Strategy
The Competitive Advantage of MotionPoint’s Solution
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By: Aaron Hakenson
February 20, 2019
The Competitive Advantage of MotionPoint’s Solution

Learn how to gain an edge in global markets with MotionPoint’s localization approach.

B2B Strategy
The Opportunity Cost of Neglecting Website Translation
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By: Aaron Hakenson
February 15, 2019
The Opportunity Cost of Neglecting Website Translation

Before you decide to put off website translation, consider the stakes for your business.

B2B Strategy
Infographic: Examining the U.S. Hispanic Population
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By: Sheila Prevaly
November 09, 2018
Infographic: Examining the U.S. Hispanic Population

Spanish-speaking Hispanics represent a thriving, influential market within the U.S.

B2B Strategy
B2B Can Adapt to Online Models by Taking Inspiration from Disruptors
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By: MotionPoint
November 02, 2018
B2B Can Adapt to Online Models by Taking Inspiration from Disruptors

Amazon Business’ success illustrates the increasing importance of providing convenient, personalized customer experiences, a MotionPoint exec writes.