Spanish vs. Spanglish: Which Approach Is Best for the U.S. Hispanic B2B Market?
Should you serve online Hispanic B2B buyers in Spanish? English? Or the linguistic fusion called Spanglish?
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Standardization vs. Customization: Striking the Right Balance (Part 3)
Discover how to use a hybrid standardization-customization approach to create an engaging localized UX—while saving money, too.
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Standardization vs. Customization: Striking the Right Balance (Part 2)
Learn how to strategically leverage these digital marketing approaches to smartly engage global customers.
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10 Great Reasons to Translate Your Website
Serving global customers online is a great way to sustain company growth … and localized websites are the best way to reach them.
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The Importance of ‘Digital Experience’ for B2B Companies
To remain relevant and reach new buyers, B2B sellers must leverage this important marketing strategy.
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Give Your Regional Marketers Full Control Over Content, In Any Language
MotionPoint’s proxy-based translation solution lets hotels, resorts and other hospitality companies customize content for local markets.
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You’re Not Just Competing for Customers In Global Markets
Learn how website translation helps you forge great relationships with potential distributors, partners and employees.
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Translate Your Website and Omnichannel for a Seamless Global ‘B2B2C’ Experience
Localization is vital for B2B companies leveraging B2C technologies to boost conversions and revenue in global markets.
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How to Select New Global Markets for Your Business (Part 2)
Leveraging these best practices can help you easily and effectively evaluate new markets for expansion.
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How to Select New Global Markets for Your Business (Part 1)
Learn how to identify potential opportunities for your brand’s global growth.
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The Competitive Advantage of MotionPoint’s Solution
Learn how to gain an edge in global markets with MotionPoint’s localization approach.
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The Opportunity Cost of Neglecting Website Translation
Before you decide to put off website translation, consider the stakes for your business.
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Infographic: Examining the U.S. Hispanic Population
Spanish-speaking Hispanics represent a thriving, influential market within the U.S.
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