Sell to Emerging Markets with Virtual Marketplaces and Social Media
Harnessing global virtual marketplaces and social channels may yield the online marketing success brands seek in new markets, our EVP writes.
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Need Tips for Serving U.S. Hispanics? Look to Sports Organizations
Observing how pro teams serve Spanish speakers can become a smart play for other industries, our EVP writes.
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Russian Social Media Presents Big Opportunities for Hospitality
Localizing content for networks such as VK can boost bookings and brand awareness.
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Back-to-School Shopping Presents Opportunity to Attract U.S. Hispanic Customers
As the school year revs up, our EVP shares several retail best practices to help companies serve Spanish-speaking customers.
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Infographic: U.S. Healthcare Organizations Shouldn’t Ignore Spanish Speakers
In America, Spanish-speaking Hispanics have enormous buying power, yet remain an underserved market by most healthcare organizations.
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Your Brand is Everything. Can Transliteration Put Your Best Face Forward?
As your company expands into markets that use non-Latin alphabets, it's crucial to balance brand clarity with consistency.
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MotionPoint Exec Offers Ongoing Insights for Serving the Growing U.S. Hispanic Market
Hispanics are a growing segment of the U.S. population and workforce. Smart companies can capitalize on this trend, our EVP writes.
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Attract Hispanic B2B Buyers with Spanish-Language Digital Content
Hispanic-owned businesses are growing, yet remain underserved by B2B companies that don’t provide Spanish-language content.
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Infographic: Global Growth of French Makes It the ‘Language of the Future’
Within a few decades, the global number of French speakers will increase by nearly 220%.
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Infographic: German’s Powerful Linguistic Role In Europe
Now more than ever, the influence of the German language can't be ignored, especially when serving online customers in the EU.
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Infographic: The Buying Power of Japanese-Speaking Consumers
Discover why Japan is a market worth supporting with localized content, especially online.
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The Importance of Speed for Global Business
Speed-to-market is critical to success in global markets. Learn why traditional translation vendors just can’t keep up.
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How Your Translated Website ‘Speaks’ to Local Distributors
Localized sites can help you initiate, build and sustain successful distribution relationships in global markets.
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B2B Companies Should Consider Transactional Websites for Global Markets
There are many reasons why B2B companies should consider adding e-commerce components to their websites—especially as they enter new global markets.
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Infographic: Arabic On the Internet Is Rapidly Growing
Arabic is the fifth most spoken language in the world.
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