Blog

International Business Strategies

Read about the strategies and tools businesses use to smartly enter new markets, including website translation, localized digital marketing, using localized omnichannel content and more.

MotionPoint's avatar By: MotionPoint
February 20, 2018
The footwear retailer's translated website builds loyalty among its key Hispanic customer base.
Francesco Rocchi's avatar By: Francesco Rocchi
February 06, 2018
For years, companies have served global consumers exclusively with English-language websites. Have they been getting it wrong all this time?
MotionPoint's avatar By: MotionPoint
December 01, 2017
Smartly serve them in their language of choice, on their devices of choice, our EVP writes.
Francesco Rocchi's avatar By: Francesco Rocchi
November 28, 2017
Global customers expect to purchase goods and services from any company, anywhere in the world.

Powerful Market Intelligence

Get free industry-leading analysis on emerging markets, website translation, and ways to grow your global business:

Craig Witt's avatar By: Craig Witt
November 27, 2017
Localizing your dealership’s website for Spanish speakers creates new opportunities in existing markets.
MotionPoint's avatar By: MotionPoint
October 20, 2017
Tackling website localization with in-house resources quickly drains your team’s bandwidth and budget.
Victoria Bloyer's avatar By: Victoria Bloyer
October 18, 2017
Learn why MotionPoint’s pricing model is different from, and better than, other approaches.
MotionPoint's avatar By: MotionPoint
October 13, 2017
In many global markets, corporate websites are overshadowed by virtual marketplaces. Learn why in our new e-book.
MotionPoint's avatar By: MotionPoint
September 28, 2017
It takes more than linguistic fluency to authentically engage your global online customers.
MotionPoint's avatar By: MotionPoint
September 20, 2017
Translated websites that showcase a knowledge of local shopping preferences generate customer trust and conversions, our EVP says.
MotionPoint's avatar By: MotionPoint
June 21, 2017
To succeed in online global markets, marketing teams must assess customer demands—and create a plan to smartly engage them.
Craig Witt's avatar By: Craig Witt
June 21, 2017
Discover how a multinational manufacturer's small marketing team served global customers, while eliminating operational complexities and costs.