Translation Can Eliminate Inequalities in U.S. Covid-19 Vaccinations
Learn how drugstores and other retail healthcare providers can close the growing ‘vaccination gap’ within minority communities.
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The Importance of Speed for Global Business
Speed-to-market is critical to success in global & multilingual markets. Learn why traditional translation vendors just can’t keep up.
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Spanish vs. Spanglish: Which Approach Is Best for the U.S. Hispanic B2B Market?
Should you serve online Hispanic B2B buyers in Spanish? English? Or the linguistic fusion called Spanglish?
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Is English Still the ‘Lingua Franca’ of the Internet?
For years, companies have served global consumers exclusively with English-language websites. Have they been getting it wrong all this time?
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Standardization vs. Customization: Striking the Right Balance (Part 3)
Discover how to use a hybrid standardization-customization approach to create an engaging localized UX—while saving money, too.
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Standardization vs. Customization: Striking the Right Balance (Part 2)
Learn how to strategically leverage these digital marketing approaches to smartly engage global customers.
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Standardization vs. Customization: Striking the Right Balance (Part 1)
Discover the value of customizing on-site content for international customers.
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Why Localizing Your Website is Important for Global Marketing
Global customers respond to culturally relevant, localized marketing messages. Are you speaking their language?
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The Importance of ‘Digital Experience’ for B2B Companies
To remain relevant and reach new buyers, B2B sellers must leverage this important marketing strategy.
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Companies Engaging Hispanics Win Big In the U.S.—and Beyond
The U.S. Hispanic market is one of the fastest growing segments of the U.S. economy. Stand out and reach them with Spanish-language content online.
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Your Brand is Everything. Can Transliteration Put Your Best Face Forward?
As your company expands into markets that use non-Latin alphabets, it's crucial to balance brand clarity with consistency.
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Localizing Your CX Increases Conversions on Global Virtual Marketplaces
International customers crave more product information as they shop their regions’ retail marketplaces. Translate your website to boost global sales.
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Infographic: Popular Business Languages for the U.S. and Europe
Learn which languages are most important for brands conducting business in the US and beyond.
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