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Marketing Strategies

How Insurers Improve Hispanic Health Through Website Translation


Organizations are saving lives and increasing member acquisition by using a best-in-class digital translation solution.

4 MIN READ
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Main Page / Marketing Strategies

Marketing Strategies
Jessica Rivera's avatar
By: Jessica Rivera
March 09, 2021
Translation & Vaccination: How Drugstores Can Help Save Marginalized Communities

Providing Covid-19 vaccination content in patients’ preferred languages makes all the difference.

Read the article » 5 MIN READ

Marketing Strategies
MotionPoint's avatar
By: MotionPoint
March 08, 2021
Translation Can Eliminate Inequalities in U.S. Covid-19 Vaccinations

Learn how drugstores and other retail healthcare providers can close the growing ‘vaccination gap’ within minority communities.

Read the article » 4 MIN READ

Marketing Strategies
Jessica Rivera's avatar
By: Jessica Rivera
January 20, 2021
3 Digital Localization Trends for Banks & Credit Unions

Banks, credit unions and other financial institutions can improve their CX and revenue by tapping into these three opportunities.

Read the article » 4 MIN READ

Marketing Strategies
Chris Hutchins's avatar
By: Chris Hutchins
January 06, 2021
MotionPoint’s Omnichannel Translation Capabilities

Localize your multichannel content for global & multilingual markets, while minimizing costs and operational complexity.

Read the article » 3 MIN READ

Marketing Strategies
Jessica Rivera's avatar
By: Jessica Rivera
December 15, 2020
The Importance of Speed for Global Business

Speed-to-market is critical to success in global & multilingual markets. Learn why traditional translation vendors just can’t keep up.

Read the article » 4 MIN READ

Marketing Strategies
Veronica Pastuch's avatar
By: Veronica Pastuch
December 02, 2020
The Difference Between Translation and Localization—and Why You Need Both

Your global success hinges on how authentically you communicate in your customers’ local languages.

Read the article » 3 MIN READ

New to Website Translation?

Wesbsite localization boosts brand awarenes and revenue in new markets. Learn how MotionPoint makes it affordable and effortless for you.

Learn more

Marketing Strategies
Veronica Pastuch's avatar
By: Veronica Pastuch
November 25, 2020
Spanish vs. Spanglish: Which Approach Is Best for the U.S. Hispanic B2B Market?

Should you serve online Hispanic B2B buyers in Spanish? English? Or the linguistic fusion called Spanglish?

Read the article » 4 MIN READ

Marketing Strategies
Veronica Pastuch's avatar
By: Veronica Pastuch
November 04, 2020
Is English Still the ‘Lingua Franca’ of the Internet?

For years, companies have served global consumers exclusively with English-language websites. Have they been getting it wrong all this time?

Read the article » 3 MIN READ

Marketing Strategies
Chris Hutchins's avatar
By: Chris Hutchins
October 28, 2020
Standardization vs. Customization: Striking the Right Balance (Part 3)

Discover how to use a hybrid standardization-customization approach to create an engaging localized UX—while saving money, too.

Read the article » 3 MIN READ

Marketing Strategies
Chris Hutchins's avatar
By: Chris Hutchins
October 21, 2020
Standardization vs. Customization: Striking the Right Balance (Part 2)

Learn how to strategically leverage these digital marketing approaches to smartly engage global customers.

Read the article » 4 MIN READ

Marketing Strategies
Chris Hutchins's avatar
By: Chris Hutchins
October 14, 2020
Standardization vs. Customization: Striking the Right Balance (Part 1)

Discover the value of customizing on-site content for international customers.

Read the article » 3 MIN READ

Marketing Strategies
Patrick Regan's avatar
By: Patrick Regan
October 07, 2020
10 Great Reasons to Translate Your Website

Serving global customers online is a great way to sustain company growth … and localized websites are the best way to reach them.

Read the article » 3 MIN READ

Marketing Strategies
Chris Hutchins's avatar
By: Chris Hutchins
September 02, 2020
Why Localizing Your Website is Important for Global Marketing

Global customers respond to culturally relevant, localized marketing messages. Are you speaking their language?

Read the article » 3 MIN READ

New to Website Translation?

Wesbsite localization boosts brand awarenes and revenue in new markets. Learn how MotionPoint makes it affordable and effortless for you.

Learn more

Marketing Strategies
Chris Hutchins's avatar
By: Chris Hutchins
August 26, 2020
The Importance of ‘Digital Experience’ for B2B Companies

To remain relevant and reach new buyers, B2B sellers must leverage this important marketing strategy.

Read the article » 2 MIN READ

Marketing Strategies
Jessica Rivera's avatar
By: Jessica Rivera
August 19, 2020
Companies Engaging Hispanics Win Big In the U.S.—and Beyond

The U.S. Hispanic market is one of the fastest growing segments of the U.S. economy. Stand out and reach them with Spanish-language content online.

Read the article » 4 MIN READ

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