Smart companies are always looking to reach untapped markets through digital channels. But the smartest companies are finding success by communicating with online customers in their languages of choice, writes Charles Whiteman in a guest post at Webbiquity.
But providing in-language shopping experiences won’t guarantee sustained success, says Whiteman, MotionPoint’s SVP of Client Services. Another kind of fluency is required: cultural fluency.
This nuanced approach to online communication really moves the needle in generating brand trust, engagement, conversions and revenue, Whiteman wrote.