MotionPoint Launches AI-Powered Transcreation for Global Marketing Teams

Introduction

MotionPoint has launched a new AI-powered Transcreation for Marketing technology, enabling global marketing teams to adapt digital content like ads, emails, social posts, and presentations for specific markets with greater cultural context. 

The new platform complements MotionPoint’s core website localization technology by helping brands ensure their broader marketing efforts, beyond just the website, are aligned with local audience expectations. Using AI, marketers can upload content and receive culturally adapted versions that maintain brand voice, tone, and intent, with optional native-speaker review for added nuance. 

“The launch of Transcreation for Marketing represents a strategic extension of our website localization capabilities,” said Evan Kramer, CEO of MotionPoint. “It gives marketing teams the ability to deliver assets that not only speak the language but also reflect the culture and context of each market. This is the next step in our mission to lead innovation in multilingual and multicultural content marketing technology.” 

Part of the broader MarketFully vision, the Transcreation for Marketing technology supports the InContent Marketing™ model: creating digital content that is InLanguage, InCulture, and InMarket. By bringing Adaptive Translation and transcreation together in one platform, MotionPoint is making it easier for brands to deliver consistent, resonant messaging across every channel and market. 

Read the full press release here.