The expertise of a MotionPoint department leader, and data from an exclusive MotionPoint report, were recently showcased on Café CNN, a program on the CNN en Español network.
Blas Giffuni, MotionPoint’s director of Global Growth, spoke with Café CNN correspondent Maria Regina Bustamante about Thanksgiving, Black Friday and Cyber Monday shopping trends among U.S. Hispanics. The interview was aired on Thursday, Nov. 26—Thanksgiving Day.
In the seven-minute segment, Giffuni shared insights from The Secret Language of Boosting Holiday Sales, a recently published MotionPoint e-book that reveals the astonishing year-over-year growth that retailers and airlines generate when engaging U.S. Hispanics with Spanish-language websites.
Sales events such as Black Friday and Cyber Monday are especially resonant among Hispanics, Giffuni told CNN, particularly for retailers that invest in crafting authentic and ongoing communications with this thriving, $1.5 trillion market.