For retailers, leveraging e-commerce to expand into international markets is a major growth opportunity. But companies should be aware of several pitfalls before “going global,” writes Charles Whiteman in a recent post at Multichannel Merchant.
Whiteman, MotionPoint’s SVP of Client Services, shared four key challenges (and suggestions to eliminate them), so companies can do what they do best: engage with customers and sell them world-class products.
The stakes are high: Global B2C e-commerce is poised to hit $2.3 trillion in 2018, but nearly 60% of global consumers spend more time on sites in their own language than they do in English—or boycott English-language websites altogether. Localized sites are key.
Learn how to successfully navigate this tricky space to generate more international revenue at Multichannel Merchant.