One of the smartest and most cost-effective ways airlines can connect with U.S. Hispanics is through Spanish-language mobile sites, writes Charles Whiteman in a recent post at HospitalityNet.
Whiteman, MotionPoint’s SVP of Client Services, shared consumer insights on the U.S. Hispanic market, and showcased how MotionPoint client JetBlue is selling more to these travelers, thanks to a Spanish mobile site.
Hispanics love air travel, Whiteman wrote. Nearly 80% take at least one vacation a year; nearly 20% take at least three vacations a year. About one-third of that travel is to Spanish-fluent international destinations.
“Six weeks after deployment, JetBlue’s Spanish website traffic grew by 80%—on both mobile and desktop platforms,” he told HospitalityNet. “Traffic has remained high ever since. The number of Spanish-speaking customers buying tickets and services via the mobile site grows each month.”