U.S. Hispanics make up a growing part of the workforce, yet many companies aren’t fully optimizing their online content to appeal to these tech-savvy bilingual employees, writes MotionPoint EVP Craig Witt in a recent article in Industrial Maintenance & Plant Operation Magazine.
A savvy digital approach that offers robust Spanish-language content is key to attracting and retaining talented Hispanic staff. Witt offers three keys for engaging this growing segment of the U.S. workforce:
Understand how U.S. Hispanic engage online
Appeal to Hispanic job seekers with robust Spanish-language digital content