Localizing websites and omnichannel content is a key way to improve a brand’s CX and customer engagement in international markets. But simply translating a website’s visible text may not be enough for customers to find—and convert—on a multilingual website.
In a recent guest post at MarTech Advisor, MotionPoint EVP Craig Witt shared several ways companies can improve their sites’ CX as they scale to serve global customers, such as:
Translating metadata to optimize SEO and increase discoverability in local search engines
Improving the customer experience with customized seasonal content, or region-exclusive promotions
Leveraging the strengths of both human and machine translation to maximize your team’s resources and budget