|10 Min. Read||Verity||November 13, 2023|
Expanding a business into new markets and languages often requires website translation. As far as first-time website translation projects go, it is likely you will venture into proxy translation before investing in costlier options like hiring staff or delegating internal resources to manage website translation projects. Understanding the differences between the two most popular proxy technologies is crucial for Marketers eager to launch translated websites fast.
So, what is the difference? The key distinctions can be seen in the user experience, customization capabilities, beyond-word services, and security management.
A server-based proxy, like MotionPoint’s concierge level technology and services, works a little differently. When a user accesses a website, the translation proxy positions itself between the end-user and the website’s backend system. It intercepts the user’s request before it reaches the original site. The proxy system then layers the translated content over the original website. This means that users from different regions can view the website in their local language
These two proxy technologies can be used in website translation and localization (learn about that here!) However, the processes for each of them are vastly different, which means the outcomes are also different.
Using a concierge proxy provides a smoother user experience, allows for more customization, and eases your internal burden. Learn how these two proxy options create two different website translation experiences for you and your customers:
1. Higher Bounce Rates and Less Engagement
A flicker may seem minor, but it can lead to increased bounce rates. According to Portent, the first five seconds of load time have the highest impact on conversion rates. They have found that website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5).
For a business investing in a multilingual website to boost sales or leads, a high bounce rate can undermine the investment in website translation. A smooth, flicker-free experience can help retain visitors and encourage engagement.
2. Reputation Management
For substantial businesses, presenting a professional image is crucial. A flicker effect can appear unprofessional and damage a company’s reputation. According to a study by Unbounce, nearly 70% of consumers say that page load speed impacts their willingness to buy from an online retailer.
Proxy servers can cache translated content so that it does not need to be translated with each request. This means after the initial translation; subsequent page loads can be served faster from the cache. Using a concierge proxy can help decrease page load time, ensuring a seamless user experience.
A concierge proxy service steps in here. It can handle real-time, user-specific content by ensuring that these dynamically personalized elements are translated accurately. For instance, if a user from Spain visits the retail site, the concierge proxy would ensure that not only the static content but also the dynamically generated product recommendations are accurately translated into Spanish and displayed correctly.
In terms of complexity, large websites with substantial traffic, numerous URLs, dynamic content, and specific SEO needs require a sophisticated approach to translation.
Concierge proxy services are more adept at managing such complexity. They can handle the high volume of dynamic content, ensure that URLs are appropriately localized for different regions, and maintain SEO efficacy across languages.
As the more premium option, the concierge service includes human support. This option is crucial when translation quality, speed, or technical issues arise. If the translation process breaks site functionality or styling, having expert support can save time and protect the brand’s image.
While this solution can be more costly to begin, it is worth noting that a concierge proxy service utilizes cost saving tools like translation memory and machine learning to customize your project and spend less on human translation. Tools like translation memories save your past translations so you don’t have to pay for them over and over again.
Web-based proxies play a more direct role in information security. They can inspect and filter content for malicious activity, provide anonymity for browsing, enforce access controls, and cache content for improved performance. They can also encrypt requests and responses, thereby enhancing privacy and data security.
A website translation company can offer peace of mind by managing security or infrastructure problems, should they occur. You won’t have to worry about how your site looks after translation.
Learn how MotionPoint uses web based proxy technology to provide the best user experience and high quality translations for your business.