Adaptive Translation™

Reduce Human Translation Costs Without Sacrificing Quality

MotionPoint’s Adaptive Translation™ delivers human-quality translations at a fraction of the cost by utilizing Artificial Intelligence, Translation Memory, and Algorithmic Translation.

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What Is Adaptive Translation™?

Adaptive Translation™ is composed of three technological elements, Artificial Intelligence (AI), Algorithmic Translation, and Translation Memory, plus one optional human-layer of translation review. These smartly engineered components of Adaptive Translation™ work in conjunction to deliver a human-quality translation outcome while minimizing actual human translation costs.

Read how it works below:

When MotionPoint’s platform detects new content on your site, it automatically sends it off for Adaptive Translation™

Translating From Memory...

Translation Memory

Translation Memory is a database that contains every phrase that’s been translated for a localized website. Each phrase is translated only once by linguists. Once stored in the translation memory, this content can be re-published hundreds—or thousands—of times at no additional cost. When leveraged properly, Translation Memory enables instant, automatic website translation, while preserving brand voice and cultural nuances.

Translation Savings

Translation Quality

Translating By Algorithmic...

Algorithmic Translation

Algorithmic Translation identifies similar repetitive patterns or terms in your content and automatically translates them. This helps deliver faster, more accurate human quality translations across your website while reducing costs. 

Translation Savings

Translation Quality

Translating With AI...

Brand Voice AI

Brand Voice AI generates translations that are 40%-65% better quality than generic machine translation. Brand Voice AI learns from your previous human translations, glossary, and style guide to ensure you publish translations that better reflect your brand voice and identity.

Brand Voice AI is continuously refined as new translations are completed and added to your memory. This feedback loop helps your translations become more accurate and consistent over time.

Translation Savings

Translation Quality

Human in the Loop Post-Editing 

Adaptive Translation™ should have your content accurately translated, localized, and ready to launch. But to ensure the best translation quality, an additional step is offered where professional translators, experts in your brand and industry, enrich your translations for maximum accuracy.

Translation Savings

Translation Quality

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Adaptive Translation™ Reduces Costs and Increases Quality

Two powerful technologies within Adaptive Translation enhance cost-savings and translation quality:
Brand Voice AI and AdaptiveQE.
Brand Voice AI
  • By leveraging your style guide and glossary Brand Voice AI reduces translation costs while replicating your brand's specific tone, style, and terminology in any language.
  • Brand Voice AI generates translations that are 40%-65% better quality than generic machine translations or LLMs such as Google Translate and ChatGPT.
AdaptiveQE
  • Scores translation quality in real-time to identify when and where a professional translator needs to review or edit the translated content.
  • Reduces translation costs by only sending content for human review when it does not meet your pre-selected quality threshold.

The Benefits of MotionPoint’s Adaptive Translation™

Adaptive Translation™ has the potential to shift the way organizations across industries think about content translation and localization. Adaptive Translation™ limits the number of words that need to be translated by a human being, which results in big savings on translation costs over time while still receiving human-quality translation services.


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AI-driven translations that adapt to your brand's specific voice and tone.

Predictable translation costs ensure price transparency and reliability for your organization.

Cost-efficiencies that scale. Pay less and less for human translation as you grow. 

Quality estimation to help ensure quality standards are met with less expensive human review.

New content updates are translated and deployed in one business day.

Pain Points Adaptive Translation™ Solves

Leverage MotionPoint’s technology to pay less for human-quality translation and enable your team to get their translation done faster by:
AI & Translation Quality Estimation

Eliminate unnecessary work for your internal teams by leveraging the full power of Brand Voice AI and AdaptiveQE technology.

Translation Flexibility
and Control

Strategically leverage Brand Voice AI and human translation in any given web page, to help control costs.

Continuous
Translations

Hands-off, real-time translation ensures the fastest turn around time in the industry without burdening your team.

Quality Brand
Messaging

With Adaptive Translation™ Brand Voice AI is continuously refined to your preferred brand voice, tone, and message.

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Take a Deeper Dive

Want to learn more about the translation and localization industry? Check out our resource section and become an expert on all things related to a great multilingual experience.

Learn More In Our Resources Section