International Business Strategies
Creating a Sustainable and Effective Market Expansion Strategy
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By: Dominic Dithurbide
August 12, 2022
Creating a Sustainable and Effective Market Expansion Strategy

Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.

International Business Strategies
Why Localization is Important: The 6 Benefits of Localization Explained
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By: Aaron Hakenson
August 05, 2022
Why Localization is Important: The 6 Benefits of Localization Explained

Global customers respond to culturally relevant, localized marketing messages. Are you speaking their language?

Customer Experience
Advantages and Disadvantages of Globalization: Preparing for Expansion
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By: Dominic Dithurbide
July 25, 2022
Advantages and Disadvantages of Globalization: Preparing for Expansion

Knowing the advantages and disadvantages of globalization is crucial to expanding into new markets successfully.

Customer Experience
Mobile App Localization: Everything You Need to Know
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By: Sheila Prevaly
July 18, 2022
Mobile App Localization: Everything You Need to Know

Understand the ins and outs of mobile app localization in the ever-changing translation technology industry.

Translation Technology
Character Encoding: What Is It and Why Is It Important?
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By: Sheila Prevaly
July 13, 2022
Character Encoding: What Is It and Why Is It Important?

Proper character encoding is vital for properly rendering online text, and plays a critical role in localization projects.

International Business Strategies
What is a Localization Strategy? Everything You Need to Know
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By: Dominic Dithurbide
July 08, 2022
What is a Localization Strategy? Everything You Need to Know

Creating a localization strategy is the first step to expanding multiculturally and globally.

International Business Strategies
Product Localization 101: Preparing Your Products for a Global Market
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By: Aaron Hakenson
July 01, 2022
Product Localization 101: Preparing Your Products for a Global Market

Learn about product localization and how localizing your product and related marketing materials can help you expand globally.

Customer Experience
Video Localization: Adapting Videos for New Audiences
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By: Sheila Prevaly
June 23, 2022
Video Localization: Adapting Videos for New Audiences

Adapting videos for new audiences through video localization allows you to expand your reach and break into global markets.

B2B Strategy
A Complete Guide to Developing a Global Marketing Strategy
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By: Dominic Dithurbide
June 15, 2022
A Complete Guide to Developing a Global Marketing Strategy

Learn how to develop a global marketing strategy that speaks authentically to international audiences.

Translation Technology
Automatic vs. Automated Translation Management: What’s the difference?
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By: Sheila Prevaly
June 13, 2022
Automatic vs. Automated Translation Management: What’s the difference?

Get more insights into how localization technologies streamline translation management for businesses targeting specific audiences in their preferred language.

Marketing Strategies
International Marketing: Strategies to Succeed in Global Markets
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By: Dominic Dithurbide
June 08, 2022
International Marketing: Strategies to Succeed in Global Markets

Learn how to develop an international marketing strategy that speaks authentically to global markets.

Translation Technology
Software Localization 101: A Beginner’s Guide
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By: Aaron Hakenson
June 06, 2022
Software Localization 101: A Beginner’s Guide

Learn about the process of adapting software through localization for new markets and languages.

Translation Technology
Automatic Translation: What is it and How Can it Be Used?
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By: Sheila Prevaly
June 01, 2022
Automatic Translation: What is it and How Can it Be Used?

Learn about what automatic translation is and why it is more than just the software that instantly translates content.

E-Commerce
International Ecommerce: A Guide to Digital Global Expansion
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By: Aaron Hakenson
May 30, 2022
International Ecommerce: A Guide to Digital Global Expansion

Learn how to take advantage of international e-commerce and understand key considerations when developing an international strategy.

B2B Strategy
Creating an International Strategy to Bridge Global Markets
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By: Dominic Dithurbide
May 25, 2022
Creating an International Strategy to Bridge Global Markets

Learn how to successfully create an international strategy to expand your company into global markets.

International Business Strategies
Business Internationalization (i18n) vs Localization: Going Global
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By: Sheila Prevaly
May 23, 2022
Business Internationalization (i18n) vs Localization: Going Global

Learn about internationalization, how it relates to localization, and how both can help appeal to companies who want to expand into global markets.