Is English Still the ‘Lingua Franca’ of the Internet?
For years, companies have served global consumers exclusively with English-language websites. Have they been getting it wrong all this time?
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Standardization vs. Customization: Striking the Right Balance (Part 3)
Discover how to use a hybrid standardization-customization approach to create an engaging localized UX—while saving money, too.
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Standardization vs. Customization: Striking the Right Balance (Part 2)
Learn how to strategically leverage these digital marketing approaches to smartly engage global customers.
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Standardization vs. Customization: Striking the Right Balance (Part 1)
Discover the value of customizing on-site content for international customers.
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10 Great Reasons to Translate Your Website
Serving global customers online is a great way to sustain company growth … and localized websites are the best way to reach them.
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5 Problems Growing Companies Always Face with Website Translation
Serving global customers with translated websites is harder than you think.
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How Does MotionPoint’s Proxy-Based Technology Work?
Learn how MotionPoint's turn-key solution offers the speed, flexibility and scale you need for website translation.
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Website Translation: The Ease and Benefits of the Proxy Approach
When it comes to effectively translating your website for global markets, the proxy solution rises to the top every time.
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Why Should I Localize My Website?
New website visitors won't stick around if they can't understand your content. What drives successful website translation and localization?
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Why Localizing Your Website is Important for Global Marketing
Global customers respond to culturally relevant, localized marketing messages. Are you speaking their language?
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The Importance of ‘Digital Experience’ for B2B Companies
To remain relevant and reach new buyers, B2B sellers must leverage this important marketing strategy.
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Companies Engaging Hispanics Win Big In the U.S.—and Beyond
The U.S. Hispanic market is one of the fastest growing segments of the U.S. economy. Stand out and reach them with Spanish-language content online.
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Your Brand is Everything. Can Transliteration Put Your Best Face Forward?
As your company expands into markets that use non-Latin alphabets, it's crucial to balance brand clarity with consistency.
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Is Google Translate Bad For Multilingual SEO?
Ironically, Google’s own machine translation solution falls short in one critical area: search engine optimization.
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