The Difference Between Translation and Localization—and Why You Need Both
Your global success hinges on how authentically you communicate in your customers’ local languages.
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Spanish vs. Spanglish: Which Approach Is Best for the U.S. Hispanic B2B Market?
Should you serve online Hispanic B2B buyers in Spanish? English? Or the linguistic fusion called Spanglish?
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The Importance of Character Encoding, Website Translation and User Experience
Proper character encoding is vital for properly rendering online text, and plays a critical role in localization projects.
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In-Context Translation: Why It Matters
Most translation solutions lack the ability to give translators full visibility into the content they’re translating. MotionPoint is different.
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Is English Still the ‘Lingua Franca’ of the Internet?
For years, companies have served global consumers exclusively with English-language websites. Have they been getting it wrong all this time?
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Standardization vs. Customization: Striking the Right Balance (Part 3)
Discover how to use a hybrid standardization-customization approach to create an engaging localized UX—while saving money, too.
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Standardization vs. Customization: Striking the Right Balance (Part 2)
Learn how to strategically leverage these digital marketing approaches to smartly engage global customers.
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Standardization vs. Customization: Striking the Right Balance (Part 1)
Discover the value of customizing on-site content for international customers.
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10 Great Reasons to Translate Your Website
Serving global customers online is a great way to sustain company growth … and localized websites are the best way to reach them.
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5 Problems Growing Companies Always Face with Website Translation
Serving global customers with translated websites is harder than you think.
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How Does MotionPoint’s Proxy-Based Technology Work?
Learn how MotionPoint's turn-key solution offers the speed, flexibility and scale you need for website translation.
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Website Translation: The Ease and Benefits of the Proxy Approach
When it comes to effectively translating your website for global markets, the proxy solution rises to the top every time.
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Why Should I Localize My Website?
New website visitors won't stick around if they can't understand your content. What drives successful website translation and localization?
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Why Localizing Your Website is Important for Global Marketing
Global customers respond to culturally relevant, localized marketing messages. Are you speaking their language?
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