|4 Min. Read||MotionPoint||March 08, 2021|
Over 2 million Covid-19 vaccinations are now administered in the U.S. every day. Unfortunately, studies suggest that residents with Limited English Proficiency (LEP) remain vastly underserved by local governments and health organizations.
This is where retail pharmacies, clinics and other vaccination administrators can make a major impact in 2021.
By providing digital and in-store information in patients’ preferred languages, retailers can accelerate vaccinations and create positive, longstanding patient relationships.
Drugstores and clinics are uniquely positioned to leverage translation to effectively vaccinate LEP patients—and create loyal customers along the way. Language plays a major role in the vaccination gap between English-fluent and LEP residents.
Localizing key content such as websites and patient portals, online scheduling tools, SMS and email content and more can help eliminate these obstacles. Here’s why:
Nearly half of U.S. residents with LEP report low health literacy, compared to 14% of English speakers. The most impacted LEP populations include:
Health literacy is the ability to to engage in complex disease management and self-care.
As of mid-February 2021, Whites were over three times more likely to have been vaccinated than Hispanics.
When LEP patients use translated websites or online portals to manage prescriptions:
When pharmacies offer in-language experiences, LEP patients report:
Given the choice between buying similar products from two companies:
Seventy-five percent reward brands with repeat purchases if customer care is in their languages.
Forty percent of LEP consumers never buy from websites that aren’t in their preferred languages.
(You can learn more about Hispanics and healthcare in this infographic.)
Post-pandemic preference for translated content is accelerating due to digital transformation, and the move of consumers to digital channels.
B2C companies that deliver top-notch translated digital experiences will build strong brand loyalty, and emerge stronger, post Covid-19.
This is a real, history-defining opportunity for your company to create loyal customers among LEP patients by translating its online vaccine information and scheduling tools.
Contact us if you’d like to learn how we can help your organization translate its content digital and in-store content for these residents.