International Business Strategies

Infographic: U.S. Healthcare Organizations Shouldn’t Ignore Spanish Speakers

In America, Spanish-speaking Hispanics have enormous buying power, yet remain an underserved market by most healthcare organizations.

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August 21, 2018


More U.S. Hispanics are getting healthcare coverage, but they still represent the largest uninsured segment of the U.S. population. This represents a sizable untapped market, especially for healthcare organizations that can serve Hispanics with Spanish-language content.

Learn more about the relationship between healthcare, Hispanics and Spanish content in this guide graphic.

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