|8 Min. Read||Christian Connors||July 26, 2023|
Welcome to the third installment of Go Global 101! We’ve discussed international and global strategies for multilingual websites, as well as localizing software and business tools for better user experiences.
In this blog, we’re bringing you our top 3 tips for a successful global website. Aside from just website translation, how can you enhance your marketing strategy to boost engagement, conversions, and website visits? Launching a business website in new multilingual markets can be a rewarding endeavor, allowing you to expand your reach and tap into diverse customer bases worldwide.
However, it requires careful planning and execution to ensure maximum reach and engagement. In this blog, we will discuss the top three tips for launching a business website in new multilingual markets: translating dynamic content, engaging in localized SEO, and working with a professional translation partner. By following these tips, you can create a strong strategy for website translation and localization, ultimately leading to increased success in your target markets.
When targeting multilingual markets, it’s essential to go beyond simply translating the static content of your website. Dynamic content, such as user-generated content, product reviews, and customer support, plays a crucial role in engaging with your audience and building trust. A study by Common Sense Advisory showed that 73% of people prefer to read reviews in their native language, and 87% of customers would not buy from an English-only website. Therefore, it’s important to ensure that all dynamic content is accurately translated into the target languages or localized to meet the standards of a certain culture.
Some common examples of content that need this attention are:
It’s important to note that the specific dynamic content elements to be localized may vary depending on the nature of the website, target audience, and market requirements. Conducting thorough market research and considering the cultural and linguistic aspects of the target market are crucial for effective website localization.
Search engine optimization (SEO) is vital for any website, and when targeting multilingual markets, localized SEO becomes even more crucial. Localized SEO involves optimizing your website’s content and structure to rank well in search engine results for specific target languages and regions.
Start by conducting keyword research in each target language to identify the most relevant and popular keywords for your business. Consider cultural nuances, local preferences, and search trends specific to each market. Incorporate these keywords naturally into your website’s content, including titles, headings, meta tags, and URLs.
Localized SEO plays a crucial role in an international strategy by optimizing a website’s visibility and organic search performance in specific target countries and languages. Here’s how localized SEO fits into an international strategy:
Partnering with a professional translation company that specializes in website translation and localization is key to ensuring high-quality, culturally appropriate translations. Brands using professional translation and localization services are 1.5 times more likely to make more profit than those that don’t. This is because translating a website involves more than just linguistic accuracy; it requires an understanding of cultural nuances, local preferences, and the technical aspects of website localization.
The best website translation services not only have the right technology platform to get the job done but will also have a team of experienced linguists and localization experts who can handle the complexities of translating and adapting your website’s content. MotionPoint can ensure accurate translations while maintaining the integrity of your brand message. Furthermore, we can provide guidance on optimizing your website’s design and user experience for each target market.
When selecting a translation partner, consider their expertise in website localization, their knowledge of the target markets, and their ability to handle ongoing translation and maintenance needs. Building a long-term relationship with a reliable translation partner will save you time, effort, and potential headaches in the future.
Launching a business website in new multilingual markets requires careful planning and execution. By following the top three tips discussed in this blog—translating dynamic content, engaging in localized SEO, and working with a professional translation partner—you can create a strong strategy for website translation and localization.
While you’re looking into website translation for one language, why not try out another? For a limited time, we’re offering a BOGO deal – meaning when you buy one language, we’ll give you another for free! Thinking of translating into U.S. Spanish? Why not try out Mexican Spanish! Reach out to us today to learn more.