Digital channels have changed the rules of engagement with customers.

Your global audience is using social media, mobile apps and search engines to research your products and services and do business with you – or your competitors.

This ebook explains why it’s critical to localize content on all marketing channels, not just your website.

It covers key reasons for taking a broader view of content translation and suggests ways to streamline the process.

  • Find out why different markets prefer specific social media platforms and search engines.
  • Understand the impact of mobile on your customers’ purchasing behavior.
  • Learn about the huge role multimedia plays in driving brand awareness and loyalty.
  • Discover how technology-based solutions can take the drudgery out of omnichannel translation.

Download this e-book describing:

  • The importance of going beyond basic translation to ensure cultural nuance, accuracy and brand consistency
  • Economic advantages of repurposing translated content
  • Strategies to ensure a unified, satisfying experience across channels

Remember: As tech-savvy customers engage with you on multiple channels, they expect rich content in their preferred language. Don’t disappoint them.

Download the e-book

Keep Learning

Discover even more insights in these related e-books:

Standardization vs. Customization: Finding the Right Approach for Your Global Website

Standardization vs. Customization: Finding the Right Approach for Your Global Website

The Guide to Global Sales Team Development

The Guide to Global Sales Team Development

Learn how to Optimize your Website Translation Process in Localization Projects

Learn how to Optimize your Website Translation Process in Localization Projects

The Inside Story on Website Localization Solutions

The Inside Story on Website Localization Solutions

 

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