Website

asos.com

Industry

Consumer Goods

Type

Transactional

Supported Languages

Dutch, English, French, German, Italian, Russian, Spanish Castilian, Swedish

Share

In 2009, after only nine years in business, UK-based ASOS was one of the most-visited online fashion destinations in the UK. At the time, the company shipped to more than 100 countries. These international transactions accounted for 25% of its annual sales.

However, to sustain the company’s incredible year-over-year growth rates, ASOS’ leadership realized that international expansion was crucial. Executives identified three especially strategic markets—the U.S., Germany and France. ASOS’ new goal was ambitious, but achievable: To become the world’s #1 online fashion destination for twentysomethings around the world.

Solution

After extended conversations and corporate diligence, ASOS partnered with MotionPoint. In the fall of 2010, with zero IT integration, MotionPoint and ASOS launched localized websites for the three international markets.

Outcome

Seven months after the successful deployment of those websites, ASOS asked MotionPoint to help launch three additional localized sites to serve Italy, Australia and Spain. A year after that, ASOS added Russia. ASOS’ international strategy accelerated growth and increased international sales from less than 30% to more than 60% in less than 3 years.

  • This UK-based online fashion retailer knew reaching beyond its borders would sustain its remarkable growth
  • Since 2010, MotionPoint has localized and operated sites for eight key international markets
  • ASOS’ strategy doubled sales and boosted international from less than 30% to over 60% of sales in three years

Website

asos.com

Industry

Consumer Goods

Type

Transactional

Supported Languages

Dutch, English, French, German, Italian, Russian, Spanish Castilian, Swedish

Share

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