Expanding to new markets is critical for staying competitive, growing your customer base and maximizing revenue.

But deciding which new markets to pursue can be daunting and confusing.

You can make the right choices by evaluating quantitative and qualitative data that provides insights into the characteristics of new markets.

In this e-book, you’ll get expert guidance on:

  • Determining a market’s attractiveness, or how likely you are to be successful long-term
  • Evaluating a market’s accessibility, or how logistically complex or potentially expensive a market may be
  • Testing markets with low-cost, low-risk website translation

Figuring out your ideal global markets can be more art than science, but it doesn’t have to be complicated. Streamline the decision-making process with the best practices and critical factors found in this e-book.

You and your team will be ready to ask key questions, such as:

  • Can we build the right relationships with this customer base?
  • Is the language barrier easy to manage?
  • Are there significant legal obstacles to establishing a business in this market?

Remember: Going global is a big commitment for your business. With careful analysis, planning, and smart testing, you’ll be well-prepared to select the right international markets for your business.

Download the e-book

Keep Learning

Discover even more insights in these related e-books:


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