Engaging global customers online, in the languages they prefer, can make a huge impact on your sales and revenue.

When companies discover the costs associated with translating their digital customer experience—including their websites and omnichannel content—they often pursue budget-saving alternatives, like microsites or splash pages.

But these extremely limited efforts deliver compromised user experiences that turn off international customers. Brands should use a more strategic mindset when it comes to controlling digital translation costs.

In this e-book, you’ll learn:

  • How partially translated online experiences harm engagement metrics and global SEO
  • Ways your customers—and local sales teams—benefit from localized digital content
  • The features of superior, cost-effective digital localization solutions

It’s possible to accommodate budget constraints while meeting global customers’ UX expectations.

This e-book covers:

  • The problems with localized splash and landing pages
  • Ways to determine the ideal scope for your translation project
  • The best way to leverage industry-leading translation technology

Remember: Localized splash pages and microsites can undermine your brand’s credibility in international markets. Instead, partner with a translation vendor that elegantly accommodates your business needs while deftly controlling costs.

Download the e-book

Keep Learning

Discover even more insights in these related e-books:

Expand Your Brand with a Multilingual Omnichannel Approach

Expand Your Brand with a Multilingual Omnichannel Approach

The Guide to Global Sales Team Development

The Guide to Global Sales Team Development

Learn how to Optimize your Website Translation Process in Localization Projects

Learn how to Optimize your Website Translation Process in Localization Projects

Best Practices for Multimedia Localization

Best Practices for Multimedia Localization

 

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