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Expanding your B2C brand to engage global markets comes with challenges.

But things get easier when you discover, and leverage, these two key considerations to choose new markets: attractiveness and accessibility.

This e-book can help simplify the selection process—and avoid hidden risks—by offering best practices to evaluate these factors and navigate the pros and cons of new markets.

In this e-book, you’ll get help on how to:

  • Identify prospective markets
  • Evaluate their financial potential
  • Determine the difficulty of entering a new market
  • Ask the right questions
  • Gather and examine data to inform your answers

The better you understand potential markets before choosing a new one, the better equipped you’ll be to deal with unforeseen challenges and changing business environments.

This e-book covers:

  • Understanding and evaluating a market’s accessibility and attractiveness
  • Determining the size of the market and how much of it your brand can serve
  • Evaluating infrastructure requirements

Remember: Using these best practices can help you explore these questions like a pro to avoid risks and hidden obstacles—and capitalize on opportunities.

Download the e-book

Keep Learning

Discover even more insights in these related e-books:

Challenges Facing Small Marketing Teams

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The Ultimate Beginner’s Guide to Website Translation

The Ultimate Beginner’s Guide to Website Translation

The Future of Global Marketing

The Future of Global Marketing

Learn how to Optimize your Website Translation Process in Localization Projects

Learn how to Optimize your Website Translation Process in Localization Projects

 

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