Welcome to MotionPoint’s dynamic hub of videos, e-books, graphics and articles about website localization for marketers.
Latest Blog:
The Cost vs. Quality Trade-Off in Website Translation: How to Optimize Both
Latest e-Book:
A Strategic Guide for Digital Marketers Serving US Hispanics
Latest Infographic:
5 Ways to Dazzle Your Online International Customers
Latest Video:
AdaptiveCon 2025: Outcome-Focused Transaltion Pricing
A marketing blog about website translation and localization best practices
4 Best Website Translation Services in 2025
Why Tariffs Will Be Good for Multilingual Content Marketing »
Is English Still the ‘Lingua Franca’ of the Internet? »
English to Japanese Website Translation: Unlocking Japan’s Market Potential »
Evan Kramer has over 25 years’ experience managing private equity and venture-backed companies focused on digital transformation, marketing, and technology.
A technical outlook on website translation and localization
Why Are Translation Costs So Unpredictable and How to Fix It »
Inside Adaptive Translation: AI, Human Review, and Brand Voice Combined »
Why Website Translation is a “Must Have” for Most U.S. Financial Institutions »
MotionPoint Platform:
Adaptive Translation:
Webinar
watch video »
AdaptiveCon 2025 Recording
Why Marketing Your Translated Website is Important
MotionPoint Minutes
CMS Agnostic
Localization Strategy in South Africa – with Sandile Makhathini
3 Questions with Diego Cresceri – Localization Providers: Changes and Adaptation
3 Questions with MotionPoint
The Best Translation Technologies
The Pitfalls of In House Translation
Why Localize Your Business Website
Building Localization Strategies – with Nicole Kittle Broe
What is Neural Machine Translation
Multilingual vs. Multicultural Marketing – with Walter Boza
3 Questions with Rebecca Ray – The Latest Translation Trends
3 Questions with Tomi Heiskanen – The Evolution of AI Translation
3 Questions with Carrie Fischer of Subway
3 Benefits of International Branding
Software Internationalization – with Adam Asnes
Accelerate Business Growth Through Website Translation
What is a Transnational Strategy
The Impact of International SEO
How to Translate for E-Commerce Sites
5 Reasons U.S. Brands Need to Explore Global Translation
Multilingual Executives
What is an International Strategy
Top 3 Reasons to Localize Your Marketing Content
MotionPoint’s LiveEdit Tool
Local Responsiveness vs. Global Integration
Top Trends U.S. Hispanic Web Search
Integrating Translation Technologies – with Anna Leikas
Discussing Canada’s Bill 96 – with Charles Lesperance
MotionPoint and Adaptive Translation™
The Future of Translation pt. 2
The Future of Translation
What is Translation Memory
Insourcing Vs. Outsourcing Translation pt. 4
Insourcing Vs. Outsourcing Translation pt. 3
Insourcing Vs. Outsourcing Translation pt. 2
Insourcing Vs. Outsourcing Translation pt. 1
Financial Fluency – Winning U.S. Hispanics with Multilingual Marketing
How Health Insurance Marketers Attract U.S. Hispanics
Overcome the Top 6 Challenges of Translation and Localization
3 Components of Multilingual Omnichannel Marketing
Adaptive Translation
Platform
The MotionPoint Platform
Top Advantages and Disadvantages of Globalization
The Dangers of Word Growth in Website Translation
What Is Transnational Strategy
AdaptiveCon 2024: Unlock the power of AI for Brand-Specific Translations
WebLoc: Mastering Website Translation for Marketers
3 Questions with Anna Leikas
3 Questions with Charles Lesperance
3 Questions with Evan Kramer (Adaptive Translation™)
3 Questions with Verity Cockburn
3 Questions with Stephen Tyler
3 Questions with Frank Drucker
3 Questions with Ellen Whiteman
3 Questions with Jason Brick
3 Questions with Evan Kramer – Insource Vs Outsource
AdaptiveCon: The Future of Website Translation in Light of AI
Webinar: The Benefit of Translating your Multichannel Content
MotionPoint Webinar: Spanish Website Translation for Healthcare Organizations
MotionPoint Webinar: Spanish Website Translation for Financial Institutions
Website Translation: The Proxy Advantage
Insights
International SEO Best Practices Keyword Optimization
Balancing Cost and Content in Website Translation
Exploring the Actual Cost of Website Translation
How Our Proxy Solution Works
3 Multilingual CMS Website Translation Challenges
The Turn-Key Solution
Case Study: Master Lock – Securing International Growth Online
Four Reasons to Translate your Website
3 Ways to Make Your Website Redesign Global-Ready
3 Steps to Starting a Website Translation Project Right
MotionPoint Launches AI-Powered Transcreation for Global Marketing Teams Case Study
MotionPoint Announces Launch of New Parent Brand MarketFully to Pioneer the First InContent Marketing™ Platform Case Study
MotionPoint Launches “Connected Platform” to Bring Adaptive Translation™ to Any Website Platform Case Study
MotionPoint Launches AI-Powered Dynamic Quality Estimation Case Study
The Benefits of Localizing Login Areas for Customers & Staff »
8 Tips for Choosing a Website Translation Vendor During a Crisis »
Why Most Translation Vendors Stumble During Crises »
A Marketer’s Guide: The Impact of Website Translation on Digital Marketing Metrics and KPIs »
Owning or Partnering: Which Solution is Best for Your Translation Needs? »
6 Essential Tips for Improving Patient Retention Rates »