UK-based ASOS was recognized as the pure-play etailer of the year in 2013 as the company continues to post impressive results both domestically and internationally.
Only launched in 2000, the online fashion and beauty retailer has reached 5 million active users globally and become the second most visited fashion website in the world.
International sales have spiked from just ~10% in 2007/2008 to ~65% of sales in mid-2012. The retailer has made investments in dedicated websites in the US, France and Germany since 2010, Spain, Italy and Australia since 2011, and has plans to roll out dedicated websites in other key markets.
The article also highlights ASOS’ continued focus on innovation and technology through investments in mobile, mobile apps, features such as Scan & Shop (enables shoppers to scan an item in an article and get directed to a shopping page), text notifications, and logistics.
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