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MotionPoint

July 27, 2015

MotionPoint SVP Showcases ‘The Latin American Opportunity’ in Website Magazine


E-commerce companies can maximize the reach of their localized websites by smartly identifying languages that cross many borders, a MotionPoint executive writes.

MotionPoint's avatar

MotionPoint

July 27, 2015

E-commerce companies can maximize the reach of their localized websites by smartly identifying languages that cross many borders, writes Charles Whiteman in a recent edition of Website Magazine. The publication covers online trends and web-based business success.

Whiteman, MotionPoint’s SVP of Client Services, shared exclusive data from MotionPoint’s analysis of 500 websites—sites that were originally created to cater to U.S. Hispanics. These Spanish-language sites certainly resonate with their target market. However, high amounts of traffic, engagement and revenue hail from countries beyond the U.S. ... from Latin America in particular.

Learn more about how companies can reach many markets with one localized website, at Website Magazine.

 

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