Amtrak is “America’s Railroad,” the nation’s intercity passenger rail service and its high-speed rail operator. With 21,000 route miles in 46 states, the District of Columbia and three Canadian provinces, Amtrak operates more than 300 trains to more than 500 destinations each day.
In 2006, Amtrak recognized the importance of the growing U.S. Hispanic market. The organization wanted to offer online information & ticket sales to U.S.-based Spanish-speaking customers. Amtrak considered building a second “mirror” website in Spanish using in-house resources, but this would require slow and costly IT effort. Fortunately, Amtrak found MotionPoint.
Amtrak chose MotionPoint as its translation, localization, and optimization solution because of its speed-to-market, ease of deployment, and cost-effectiveness. In 58 days and with zero IT integration, MotionPoint delivered a fully-functioning Spanish website.