Amtrak is “America’s Railroad,” the nation’s intercity passenger rail service and high-speed rail operator. With 21,000 route miles in 46 states, the District of Columbia and three Canadian provinces, Amtrak operates more than 300 trains to more than 500 destinations each day.
In 2006, Amtrak recognized the importance of the growing U.S. Hispanic market. The organization wanted to offer online information and ticket sales to U.S.-based Spanish-speaking customers. Amtrak considered building a Spanish-language website using in-house resources, but soon realized this would require slow and costly IT effort.
Amtrak chose MotionPoint as its website localization solution because of its speed-to-market, ease of deployment and cost-effectiveness. In less than 60 days and with zero IT integration, MotionPoint delivered a fully functioning, fully translated Spanish.