In 2008, MotionPoint translated and deployed JetBlue’s Spanish-language website, which was designed to serve U.S. Hispanics and Spanish speakers based in Latin America. MotionPoint also applied localization and optimization tools to the site to further boost engagement and conversion rates.
Since its debut, JetBlue’s Spanish desktop site revenue has soared. Even after more than five years of successful operation, sales rose 284% in 2013, and 119% in 2014.Its mobile site has achieved similar stratospheric success. During the six weeks following the Spanish mobile site’s debut, Spanish site traffic (across desktop and mobile) grew an astonishing 80%. During this time, revenue from Spanish mobile users rose 363%. Spanish mobile signups for JetBlue’s customer loyalty program increased by 269%, too.
The mobile site was so successful, it recovered its initial costs in just five days. Mobile bookings and revenue remain so high, JetBlue recoups the total annual operating cost of the Spanish mobile site in a single day.