Over the years, The Master Lock Company—a leading U.S. Manufacturer of security and safety products for both retail and commercial consumers—has grown internationally by following major retailers into new markets and by supplying American manufacturers with sophisticated security products for their overseas plants.
Nearly half of Master Lock’s revenue comes from its industrial solutions. As their business grew in Europe, Master Lock sought to offer localized websites to support its operations there.
Marti Gahlman, Director of Digital Strategy & Web Services, explained: “We wanted to quickly roll out websites in German, French and Dutch. But as a small web team with multiple responsibilities, we needed outside expertise and a complete solution to accelerate and streamline the process.”
Faster Speed to Market
In 2008, Master Lock engaged MotionPoint to translate, launch and operate its websites for Germany, France and the Benelux Union countries of Belgium, the Netherlands and Luxembourg. These sites were launched in less than 90 days, meeting Master Lock’s requirements for speed. Another differentiator for Gahlman: thanks to its innovative technology and human translators, MotionPoint’s solution was fully turn-key at launch and ongoing.
Since then, MotionPoint has continued to support Master Lock’s growth by launching and operating 5 additional websites in 9 different languages, including Chinese, Japanese and Italian.