MotionPoint technology works so smoothly, it just becomes a normal part of doing business. We don't even have to think about it.
Director of Digital Strategy & Web Services
Many Websites, Minimal Effort
“MotionPoint’s technology is superb,” Gahlman said. “It allows us to develop new sites quickly so we can enter new markets faster. And once a site is live, MotionPoint does a very nice job of maintaining it. The first challenge is to get it translated, but then the automated solution ensures it’s updated regularly.”
Master Lock’s websites change fairly regularly, with monthly updates and major changes when a new product or segment is added.
MotionPoint’s turn-key solution is also important to Master Lock’s small e-commerce group, which consists of a content manager and a front-end engineer, in addition to Gahlman.
“MotionPoint makes it easy for our lean organization to support many localized sites with minimal effort,” he noted.
Localized Websites Deliver Strategic Value
For Master Lock, localized websites have strategic business value. For example:
- Large distributors and customer service groups access the sites to explain products to customers in their regions
- Local sales teams gather product information to help support business expansion
- Consumers and buyers at global retail outlets leverage key product information
“Providing websites in local languages demonstrates that Master Lock is investing time and money to make sure each online visitor understands our products and has a good experience with our brand,” Gahlman said. “It demonstrates our commitment to those local markets.”
He continued: “When you’re trying to grow share in a new market, it’s important to show respect for the people and their culture, instead of taking the attitude that they should experience the site in English because you’re a U.S.-based company.”
Ongoing Partnership for Omnichannel Translation
Since 2008, Gahlman has evaluated other website translation vendors, but hasn’t found a solution as complete and worry-free as MotionPoint’s. In fact, Master Lock has expanded the scope of their partnership to include document translation projects.“I received feedback that documents translated by MotionPoint are very well-received,” Gahlman said, recalling a recent project. “Our Japanese distributors complimented their professionalism.”.
“MotionPoint’s sales and project teams take the initiative to assist us, and the company does a great job of communicating openly and proactively. It’s what I expect from trusted strategic partners.”