MotionPoint does an excellent job at communication, and keeping us regularly updated on our translation project. The company’s translation and implementation teams are always excellent, too.
Director at a U.S.-based
themed recreation & hospitality provider
The company engaged MotionPoint to localize its CX—including its complicated travel agent portal. MotionPoint translated the portal in less than 30 days, and the rest of the customer experience in a month.
MotionPoint now localizes the portal and other content in eight languages, including Spanish, French, German and Japanese. It also localizes the company’s mobile application in six languages.
Company representatives said their project especially benefitted from these MotionPoint capabilities:
Translation Speed: MotionPoint typically translates, QA’s and publishes text content within one business day of its publication on an origin portal.
‘Transcreation’ Capabilities: MotionPoint applies a method called transcreation to the customer’s CX, which goes beyond traditional translation and preserves the content’s original intent, wordplay, wit, context and nuance. This is translation at its most artful.
Compatibility with Secure Web Applications: MotionPoint seamlessly detects, translates and reintegrates localized text in the customer’s secure web applications. Our solution deftly detects and translates the portal’s dynamic content, too.
Turn-Key Configuration, Translation & Ongoing Operation: We eliminated all customer-side IT effort by deploying the servers, software, databases and tools associated with launching and hosting the localized portal. We fully handle all translation workflows, too.
With the customer now leveraging MotionPoint’s proxy-based solution:
- It exceeded goals for international bookings, revenue and guest satisfaction
- It supports key business allies—travel agents—across the world
- Its portal enables international travel agencies to easily promote the cruise line to clients
- It supports more languages on its on-ship mobile app than competing cruise lines, enhancing the customer experience