Give us a call at +1-954-421-0890

Website

Industry

Healthcare

Type

Informational

Supported Languages

Spanish

Share

We selected MotionPoint to localize our online experiences because it offered an ideal combination of automation for cost-savings and speed, with human translation to handle the nuances and emotional aspects of our content.

Jeff Stewart

Assistant Vice President, Digital Communications, VITAS Healthcare

Half of America’s Top 10 healthcare insurers are rapidly growing their market share among historically underserved customers—and eliminating IT effort and costs along the way—with MotionPoint.

MotionPoint enables all healthcare organizations to deliver seamlessly localized web and omnichannel experiences that are engaging, secure and HIPAA-compliant.

We cater to the unique needs of healthcare organizations in several key ways:

Works with Single Page Applications: Our technology detects and translates dynamic content—including content generated based on location, such as state- and city-specific information. We also localize complex public-facing and private portal applications powered by AngularJS, React and others—with no customer effort required.
Omnichannel Translation: MotionPoint enables customers to leverage their translated content for use across all channels at no additional cost. Engage customers via localized social media, digital marketing campaigns and more.
Designed for Scalability: MotionPoint’s solution can easily accommodate dozens of product- and state-specific websites, and a diverse portfolio of brands—in any language, for any market.
Secure: MotionPoint completes regular independent assessments to ensure we comply with HIPAA Privacy and Security rules, and other security standards. This includes audits to demonstrate HIPAA compliance.
Robust: MotionPoint’s translation servers are built to handle massive traffic during high-demand periods, such as Open Enrollment. Visitors can access translated websites, no matter how high the demand.

Our solution has helped:

  • Insurers engage Spanish speakers within key states in the U.S….
  • Brokers review and select plans in multiple languages
  • Support the customer journey by localizing secure patient portals…
  • Reduce customer support costs with FAQs and how-to articles…
  • Serve multilingual families facing end-of-life decisions with culturally sensitive, localized content…

And much more.

Prior to partnering with MotionPoint, we’d researched many vendors. None provided the same flexibility and ease of translation that MotionPoint does.

Director at a leading

U.S. healthcare organization

The Opportunity

For the healthcare industry, there’s never been a better time to engage with multilingual prospects and customers—especially online and with omnichannel

content.

Take the U.S. Hispanic market. Spanish-speaking Americans have enormous buying power, yet remain an underserved

market by most healthcare organizations:

  • Hispanics represent the largest uninsured segment of the U.S. population
  • They spend $10+ billion on health, wellness, prescription drugs and over-the-counter drugs
  • 80% of Spanish-dominant speakers seek Spanish content for online activities

This represents a sizable untapped online market, especially for companies that can serve Hispanics in their preferred language.

Other fast-growing North American populations—such as the Chinese-, Korean- and French-speaking markets—also deserve closer attention and localized engagement.

The Answer

MotionPoint empowers healthcare organizations to engage an ever-growing segment of the North American population while also eliminating operational complexity, reducing costs associated with customer support and boosting customer satisfaction.

Your company can also appeal a growing segment of new customers. Five of the Top 10 U.S. insurers have done this quickly and easily with MotionPoint.

Industry

Healthcare

Type

Informational

Supported Languages

Spanish

Share
 

Let’s Talk.

Ask us how we can help you grow globally, easily.

Schedule a conversation