Prior to partnering with MotionPoint, we’d researched many vendors. None provided the same flexibility and ease of translation that MotionPoint does.

Director at a leading

U.S. healthcare organization

The Opportunity

For the healthcare industry, there’s never been a better time to engage with multilingual prospects and customers—especially online and with omnichannel

content.

Take the U.S. Hispanic market. Spanish-speaking Americans have enormous buying power, yet remain an underserved

market by most healthcare organizations:

• Hispanics represent the largest uninsured segment of the U.S. population
• They spend $10+ billion on health, wellness, prescription drugs and over-the-counter drugs
• 80% of Spanish-dominant speakers seek Spanish content for online activities

This represents a sizable untapped online market, especially for companies that can serve Hispanics in their preferred language.

Other fast-growing North American populations—such as the Chinese-, Korean- and French-speaking markets—also deserve closer attention and localized engagement.

The Answer

MotionPoint empowers healthcare organizations to engage an ever-growing segment of the North American population while also eliminating operational complexity, reducing costs associated with customer support and boosting customer satisfaction.

Your company can also appeal a growing segment of new customers. Five of the Top 10 U.S. insurers have done this quickly and easily with MotionPoint.