Industry

Healthcare

Type

Informational

Supported Languages

Spanish

Share

For insurers, there’s never been a better time to engage the Spanish-speaking U.S. Hispanic market—particularly online.

Hispanics remain one of the fastest-growing ethnic groups in the U.S. They represent nearly 20% of the U.S. market, and have a buying power of over $1.5 trillion. And they need insurance.

However, Hispanics remain an underserved segment of the U.S. population. Surveys reveal they often feel uninformed about products, and assume insurance is too expensive to acquire. About a third of Hispanics say insurance companies and agents simply don’t bother to engage them as prospective customers.

Leading insurers are changing that. By serving Spanishspeaking customers online in their language of choice, insurers are delivering a seamless customer experience that is engaging, efficient and HIPAA-compliant.

Most of America’s Top 10 insurers are growing and eliminating costs along the way, with MotionPoint.

MotionPoint’s solution enables insurers to provide their elegant online experiences to customers in any language. Content, functionality, costumer support materials and more are seamlessly and authentically localized, with no time-consuming and costly IT work required on an ongoing basis.

These translated websites are often deployed in around 40 days.

The end result? A resonant and engaging localized experience for all of your company’s constituents: from prospects and customers, to brokers, providers and employers, and beyond.

Outcome

MotionPoint’s approach helps insurers grow within the U.S. Hispanic market. In addition to boosting traffic and transactions among these new customers, MotionPoint’s solution leverages proprietary benchmark data and technologies to maximize conversions on the KPIs that matter most. We help optimize the Spanish-site performance of such CTAs as get a quote, view plans, find a doctor, find a broker, enroll, and much more.

Further, insurers can provide effective in-language customer service solutions such as FAQs, knowledge bases, how-to articles and troubleshooting guides. This translated self-service content reduces the number of Spanish-language customer service calls, which dramatically reduces costs. It also boosts customer satisfaction. Spanish call-center employees become more productive, too.

MotionPoint’s secure platform integrates well with all content management solutions, and can be deployed in the cloud or on premises. And since it was designed for scalability, MotionPoint’s solution can easily accommodate dozens of product- and state-specific websites as needed. It can also support a diverse portfolio of brands, and a multitude of interactive and dynamic tools and applications.

Cut servicing costs. Boost satisfaction. Appeal to the fastestgrowing segment of new customers. Seven of the top 10 U.S. insurers have done this quickly and easily—with MotionPoint.

  • The United States’ population continues to grow and diversify—and many of these customers aren’t native English speakers
  • These customers use the web to research their options and to answer their own support questions
  • Smart insurers are serving these customers online in their preferred languages—and are growing their businesses and reducing costs along the way

Industry

Healthcare

Type

Informational

Supported Languages

Spanish

Share

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