With a robust online presence and 476 stores throughout the U.S., Canada and Europe, Urban Outfitters personifies excellence in its industry.
In Spring 2010, Urban Outfitters re-evaluated its European strategy. The company had been selling in Europe for more than 15 years, but the region’s accelerating growth demanded a new approach. Urban Outfitters determined that a strong online European presence would drive web sales, boost brand awareness and increase in-store traffic.
The company needed a partner that could help translate and localize its website for these consumers—and replicate the loyalty and success it had created with its English-speaking customers.