Lean Team, Turn-Key Solution

VITAS’s lean marketing team valued the turn-key solution that MotionPoint provided. “Our marketing team is dedicated to supporting our 44 programs across the country with their marketing needs and doesn’t have the bandwidth to handle our website translations and localizations,” said Stewart. “We needed a hands-off process in both respects, and that’s what MotionPoint delivered.”

Stewart was also impressed by MotionPoint’s seamless translation of images. “I find great value in MotionPoint’s selection of culturally relevant images to match the translated content. It makes our process much more efficient,” he noted..

Automated Technology and Precise Translation

Stewart also appreciates MotionPoint’s proxy-based technology, which automatically identifies changes to VITAS’s English-language site, alerts MotionPoint’s human translators to translate content and makes it available on the localized sites – typically within one business day.

“MotionPoint’s technology keeps all of our websites in sync and ensures that our patients and their families always have access to the latest information, across multiple languages,” Stewart said.

“The translations are not only timely and accurate, they’re also culturally sensitive,” he continued. “We occasionally send a translated page to one of our local speakers just to be sure the meaning is correct in the larger context of the site. They always love it; there’s never been an issue.”

Broader Access Drives Greater Understanding

VITAS’s localized Chinese and Spanish websites are helping the company achieve its goals of giving all patients access to hospice and palliative care, and helping everyone understand how these services can preserve a loved one’s quality of life until the end.
As the nation’s leader in hospice services, VITAS cares for over 16,000 patients daily, yet the company competes with thousands of local, regional and national providers. From a business perspective, the multilingual websites provide a valuable competitive advantage. Most importantly, the multilingual websites demonstrate VITAS’ commitment to all patients and their communities.