By implementing hreflang tagging on your multilingual sites, MotionPoint can deploy localized sitemaps, which improve your sites’ rankings in local search engines. It also ensures your localized site has the same relevance and ranking as your origin website.
MotionPoint-powered websites are always visible to Google and other search engines, and fully indexable by their crawler technologies.
In addition, we translate SEO-rich content, including metadata and structured data, page title and descriptions, Open Graph data, Twitter cards and more. MotionPoint also conducts thorough keyword research for your brand, industry and market.
MotionPoint’s EasyLink® technology increases the traffic and conversion rates of your localized sites by seamlessly welcoming first-time visitors in the languages they are most likely to speak. It also anticipates customers’ other preferences, including country of residence and currency. It remembers these preferences for return visits, too.
EasyLink also supports cookie law compliance.
MotionPoint also offers localized On-Site Search, which assists global customers in navigating to proper web pages, and generates higher click-through and add-to-cart rates.
It also eliminates translation time and costs by leveraging previously translated keywords, phrases and product descriptions that are already stored in your translation memory.
MotionPoint’s Global Sitemap capability dynamically implements the “hreflang” attribute for your global websites. This directs global users to the proper localized version of your website when they conduct organic searches. This also presents your localized site with the same relevance as your origin site.
Global Sitemap also provides regional search engines with a list of available webpages and other useful information, such as the relationship between those pages.
MotionPoint’s solution enables you to customize specific website elements and content for global customers.
Present users with local-market contact information for customer support
Swap Imperial for metric measurements
Provide cost estimates in local currencies
Present locally preferred words and phrases
Offer market-specific promotions or on-site content
And more
MotionPoint is compatible with all website analytics solutions. We can track traffic, engagement and other important metrics of your localized websites. Alternately, we can work with your team to ensure your reporting systems can track the performance of the sites.
MotionPoint’s proxy-based solution and API empower you to re-use your translations across channels—from PIM to email campaigns, product feeds, offline documents, social and more.
Learn more about our capabilities
