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Fluency That Transcends Translation

By leveraging nuanced cultural knowledge of international markets, businesses stand to generate more global sales and revenue than ever before.

Dominic Dithurbide's avatar
Dominic Dithurbide

September 02, 2016

1 MIN READ

Smart companies are always looking to reach untapped markets through digital channels. But the smartest companies are finding success by communicating with online customers in their languages of choice, writes Charles Whiteman in a guest post at Webbiquity.

But providing in-language shopping experiences won’t guarantee sustained success, says Whiteman, MotionPoint’s SVP of Client Services. Another kind of fluency is required: cultural fluency.

This nuanced approach to online communication really moves the needle in generating brand trust, engagement, conversions and revenue, Whiteman wrote.

Learn more about how MotionPoint leverages cultural fluency to help its clients succeed by reading the full story at Webbiquity.

Last updated on September 02, 2016
Dominic Dithurbide's avatar

About Dominic Dithurbide

Dominic Dithurbide is a creative, goal-driven marketing leader that’s dedicated his career to the translation industry. Dominic brings proficiency in global marketing, demand generation, and go-to-market strategies to MotionPoint’s marketing team.

Dominic Dithurbide's avatar
Dominic Dithurbide

Marketing Manager

1 MIN READ

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