Translation Technology

How Does MotionPoint’s Proxy-Based Technology Work?

Learn how MotionPoint's turn-key translation proxy service offers the speed, flexibility and scale you need for website translation.

Reagan Evans's avatar
Reagan Evans

August 23, 2023


Website translation proxies are the most efficient, effective way to localize websites. Rather than building, hosting and operating a separate website, proxy based servers leverage algorithms and servers to store translated content separately and present it to a user only when needed.

That sounds useful enough, but how does proxy translation actually work? Let’s take a closer look. 

Code vs. Content

The key advantage of MotionPoint’s proxy translation technology is its ability to distinguish a website’s translatable content from its code.

MotionPoint’s proxy technology analyzes the code of your site at the start of a website translation project. It identifies the content that translators need to translate.

The crawler identifies translatable content within HTML, CSS, JavaScript, JSON, XML and other web languages. It also detects content within SEO-related elements (such as meta-tags, attribute tags, Itemprop, and other structured data).

Industry-leading proxy solutions also detect translatable content in graphics, videos, PDFs, apps and content originating from third-party applications—like customer reviews or A/B testing platforms.

The key advantage of MotionPoint’s proxy technology is its ability to distinguish a website’s translatable content from its code.

The proxy technology then separates this content into easily translatable chunks called segments. (This helps avoid translating the same content more than once.) We translate, check, and store the text in a separate database, which is not connected to your CMS, for accuracy and quality. The crawler also identifies pieces of website code.

Separating code from content ensures that only the translatable sections of your site—text, multimedia content and application content—are processed, and that all of the code and infrastructure of the site itself passes through the proxy server untouched, preserving its look, feel and functionality.

How It Works: Step-By-Step

When a user from another country wants to view your website in their language, they have two options. They can either select their preferred language from a menu or search for it. By doing so, they instruct the proxy technology to display a website that supports multiple languages. This tells the server to show a website with multiple languages.

The proxy’s translation server, which sits between your origin website and your global users, receives the user’s request for the translated site. The translation server then asks your website’s back-end system to displays the code and for the webpage the user requested.

MotionPoint’s ‘language swapping’ capabilities happen instantly, delivering a seamless localized UX for global users.

The website translation proxy replaces English content with translated content in the requested language. It also keeps the code, appearance, and function up to date. The entire process is instant, which makes the content substitution undetectable to the user.

The proxy translation technology does not alter or interfere with your primary site or its code in any way. It acts only as a “pass through” to grab the appropriate translated content on the way to displaying your website to a global visitor.

Dynamically Generated Content

Many proxy solutions stop there. MotionPoint’s website translation proxy can do more, even adapting dynamic content for a personalized experience for international users.

MotionPoint’s proxy technology can work with languages like JavaScript to identify and translate content that’s generated on-the-fly by product inventory applications, or single-page applications (for instance, applications that use AJAX requests to serve up dynamic content).

By recognizing certain unique factors about a visitor—such as location, search history, cookies or session data—the proxy forwards these specific cookies, identifiers and session data to your site’s backend, so you can serve up the required dynamic content to that user.

MotionPoint’s industry-leading proxy technology can translate dynamically-generated content. Other vendors don’t.

For instance, the proxy technology will forward a cookie or session ID to your backend so you can serve up the appropriate product set to a user in a specific global market. The proxy based server receives the appropriate localized content and displays the translated version to the user in real-time, in the original context. 

It’s a capability that makes MotionPoint different-and it’s one that makes proxy technology particularly powerful for your global business.

Efficiency and Scalability

Of course, the demands and needs for your website are always changing. MotionPoint’s technology is designed to accommodate this fluidity.

For instance, you’ll never have to worry about translation when you add new content to your flagship website. MotionPoint’s proxy automatically detects when you’ve added or changed something, and queues that content for translation and storage in your translation memory.

The demands and needs for your website are always changing. MotionPoint’s solution easily accommodates this fluidity.

Plus, your translated content is always stored on your own secure translation server. This can be dedicated or shared, based on your preference and needs. MotionPoint also offers load-balanced environments for extra redundancy.

As your business grows, so will your demands for your multilingual website-and proxy technology is the perfect partner. We’ll work with you each year to evaluate your site performance, anticipate your growth and expanded website needs. That includes optimizing your server usage to adapt to your business needs and budget.

Choose the Experts in Proxy Technology

Not all translation proxy services have the same level of quality. MotionPoint’s MP Core proxy approach simplifies web localization. It handles all the technical and operational complexity for you, eliminating the need to keep track of the details.

We handle proxy translation with greater power, speed, and advanced technical solutions, providing a seamless experience for your users.

You enjoy the speed, flexibility and scale of a powerful, hands-off solution—and you can focus on growing your global business.

Last updated on August 23, 2023
Reagan Evans's avatar

About Reagan Evans

Reagan Evans is MotionPoint’s SVP of Sales. He has a strong background in sales and data management and has nearly 10 years of executive level experience in the field. He uses his expertise in global sales, new business development, sales production, and data organization to drive MotionPoint's market expansion and new client acquisition. Evans leverages MotionPoint’s industry-leading technology to drive sales and ensure higher customer satisfaction.

Reagan Evans's avatar
Reagan Evans

SVP, Head of Sales


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