MotionPoint News

Looking to the Future of Digital Translation and Localization

The need for translation won’t stop once the sale is closed, our EVP writes.

MotionPoint's avatar
MotionPoint

February 19, 2019

1 MIN READ
Craig Witt
Craig Witt

This year, more companies will localize and translate their full online customer experience, predicts MotionPoint EVP Craig Witt in an article for EContent’sWinter 2019 “The Digital Experience Sourcebook Issue.”

“We’ll see more companies focusing on the full experience—translating not just through the buyer’s journey and engagement, but all the way through to the customer-support side,” Witt wrote.

Witt, along with Mike Veronis, chief revenue officer at AppTek, and Bruno Herrmaan, former digital globalization leader at Nielsen, looks back on developments made in digital translation and localization in 2018. They also shed light on upcoming trends in 2019.

Their insights include:

  • Progress in artificial intelligence, machine translation and the role of human linguists
  • The role of KPIs and metrics in data-driven localization
  • New opportunities and global initiatives that will drive demand for digital translation

Get the full story at EContent.

Last updated on February 19, 2019
MotionPoint's avatar
MotionPoint

1 MIN READ

Keep Learning

Here is some related information that you might enjoy

Boost Global Customer Engagement with Website Redesign and Localization

Boost Global Customer Engagement with Website Redesign and Localization

International SEO Helps Boost Multilingual Website Performance

International SEO Helps Boost Multilingual Website Performance

Website Translation & Localization Services | MotionPoint

Website Translation & Localization Services | MotionPoint

Localized Omnichannel is Key for Successful Global Expansion

Localized Omnichannel is Key for Successful Global Expansion