MotionPoint News

MotionPoint SVP Shares Mobile Best Practices at Retail TouchPoints

Companies expanding into new markets can win big—if they connect with consumers through their mobile devices, writes a MotionPoint exec.

MotionPoint's avatar
MotionPoint

October 14, 2015

1 MIN READ

Companies expanding into overseas markets can win big in brand awareness, site engagement and sales—if they connect with consumers through their mobile devices, writes Charles Whiteman in a recent post at Retail TouchPoints.

Whiteman, MotionPoint’s SVP of Client Services, shared several ways to help companies optimize their mobile sites for global visitors. For instance: international markets have different cellular data bandwidth speeds and user expectations. Companies can over- or underestimate these speeds when designing mobile experiences, which can alienate users.

Indeed, understanding these nuances can often mean the difference between winning and losing a sale, Whiteman writes.

Read more at Retail TouchPoints.

Last updated on October 14, 2015
MotionPoint's avatar
MotionPoint

1 MIN READ

Keep Learning

Here is some related information that you might enjoy

Attract Hispanic B2B Buyers with Spanish-Language Digital Content

Attract Hispanic B2B Buyers with Spanish-Language Digital Content

Localizing Assortments and Product Allocation is Key for Global Brands

Localizing Assortments and Product Allocation is Key for Global Brands

Generating Success Through Tailored Content

Generating Success Through Tailored Content

Car Dealerships Seize New Opportunities with Translated Websites

Car Dealerships Seize New Opportunities with Translated Websites