Marketing Strategies

Omnichannel is a Winning Strategy for Serving Spanish-Speaking Hispanics

U.S. Hispanics often remain an untapped, underserved market among many retailers. Learn how to dazzle these consumers in our new e-book.

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November 30, 2016


Leading businesses are investing more and more into serving U.S. Hispanics in their languages of choice, on their devices of choice. This often, ahem, translates into translated Spanish-language omnichannel experiences: websites, smartphone apps, digital discounts and much more.

Localizing product and promotional content the right way isn’t free, but thanks to proven technologies, it’s far more affordable and easier to deploy than in years past. And it’s a smart and future-proof investment: Spanish-speaking U.S. Hispanics are poised to embrace omnichannel shopping more than other American demographics.

Learn why in our latest free e-book, Market Close-Up: U.S. Hispanics and Omnichannel.

In it, you’ll discover the compelling business case for serving Hispanics with Spanish-language content, and how their status as “mobile power users” can empower savvy businesses to engage and serve these already-interested consumers.

Companies that wisely invest in engaging the Hispanic market through omnichannel efforts—and create robust, in-language online destinations for them to visit—don’t just woo increasingly influential and affluent U.S. Spanish speakers. They can generate new customers, and incremental revenue, far beyond U.S. borders, as well.

Learn more about the U.S. Hispanic opportunity, and how you can maximize your company’s retail reach, by downloading our free e-book today:

Last updated on November 30, 2016

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