B2B Strategy

Website Translation Helps B2B Companies, Marketers

A MotionPoint exec provides must-have insights for B2B digital marketers.

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October 05, 2017

Craig Witt
Craig Witt

B2B companies that aren’t localizing their websites for global markets aren’t living up to their potential, writes Craig Witt in Website Magazine.

In addition to translating their online content, companies can leverage other customer-centric best practices, Witt wrote. They include:

  • Ensuring your localized website remains as fluid and timely as your primary-market site
  • Support local payment platforms when relevant
  • Include on-site search functionality, available in locally-preferred languages

Read the story at Website Magazine for more best practices.

Last updated on October 05, 2017

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